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# 1941 RCA

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San Francisco—Oct 5, 2004

Dolby Appoints Tim Schafbuch as Digital Cinema Sales Manager

Schafbuch to Tap 16 Years of Experience in Sales and Marketing for THX Products and Services
olby announced today that it has appointed Tim Schafbuch as its new Digital Cinema Sales Manager. In this role, Schafbuch will be a primary point of contact for exhibitors, distributors, and other vendors using Dolby’s Digital Cinema products. In addition to delivering ongoing customer service and support, he will also provide customer feedback to Dolby’s Motion Picture Group, which will in turn contribute to the company’s overall marketing strategy.

Prior to Dolby, Schafbuch was a senior executive at Lucasfilm Ltd., where he served as Director of THX Digital Cinema and Director of Sales for THX Cinema. At Lucasfilm, Schafbuch played an active role increasing the penetration of worldwide THX-certified theatres by 40 percent annually. He also oversaw the deployment of digital equipment for the worldwide digital cinema presentations of Star Wars: Episode I -- The Phantom Menace and Star Wars: Episode II -- Attack of the Clones.

As a leader in cinema certification programs, Schafbuch served as Director of Theatre Alignment Program (TAP) for eight years at Lucasfilm. Under his leadership, he spearheaded industry-leading quality assurance services for motion picture studios and filmmakers and helped launch the industry’s first theatre rating system for presentation quality, as well as the first digital cinema certification program, which standardized acoustical and technical standards for digital cinema presentation systems.

“Tim Schafbuch’s extensive experience in digital cinema combined with his in-depth knowledge of technical standards will be a tremendous asset to Dolby and our customers,” said Bobby Pinkston, Vice President of Exhibitor Relations. “Tim will be an excellent addition to our team as we begin to roll out our robust and reliable digital cinema solutions that address the end-to-end process of digital cinema.”

“I am honored to be a part of the Dolby cinema team, as it becomes an essential element in the burgeoning digital cinema market,” said Tim Schafbuch, Digital Cinema Sales Manager. “This is going to be a very exciting year for digital cinema, and I am thrilled to play an active role in helping exhibitors and distributors benefit from the long-term value of the digital cinema experience.”

Schafbuch is an active member of the Society of Motion Pictures & Television Engineers (SMPTE) and The Moving Image Society (BKSTS).
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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