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Toronto (Ontario) CANADA—May 26, 2009
Canadian 3D Film Ambassador Brings Innovation to the World Stage at Dimensions 3 International 3D Stereo Forum
Producer, Director and Founder of Geneva Film Co. and 3D Ambassador James Stewart Represents Canada at International Film Conference
Geneva Film Co. founder, producer and director James Stewart, a long-time ambassador of 3D as an emerging medium for film, spots entertainment and advertising, has been offered an exclusive invitation speak at Dimension 3, an international 3D stereo forum, to be held June 2-4, 2009 in Seine-Saint-Denis, France. Stewart is the only Canadian representative invited to attend the event, joining industry experts in 3D from around the world to discuss such topics as 3D as a new film paradigm, filming techniques and the future of 3D in the home.
Stewart will appear as part of a panel discussion on the growing role for 3D in communications and advertising. Stewart will lead the panel through a lively discussion on the opportunity for marketers to exploit this highly immersive communications method to broadly reach consumer audiences and achieve wide marketplace reach through cross-medium campaigns showcasing 3D content in cinemas, on the web, via 3D-enabled mobile devices, and soon, television in the home. The panel will also debate and discuss the need for new thinking and strategies in the advertising industry, as well as writing and production methods that will enable marketers and advertisers to fully leverage 3D as a communications medium. Finally, Stewart will screen his most recent work on behalf of the Tema Conter Memorial Trust -- the world’s first 3D commercial produced for charity.
James Stewart began working in 3D back in 2005, and is one of a select group of film directors actively shooting commercials in Live-Action Digital 3D. An active and passionate ambassador for 3D in Canada, Stewart is recognized around the world for his 3D work and evangelism on the 3D topic, speaking alongside such celebrated 3D authorities as Jeffrey Katzenberg and James Cameron at such events as LA’s 3D Entertainment Summit, and 3DX, a 3D Film and Entertainment conference held in 2008 in Singapore.
“It is time for the advertising community to seize the opportunity and capitalize on 3D,” says James Stewart. “This is a medium that has the potential to transform the advertising world, and fundamentally change the way marketing messages reach and affect audiences. We are on the edge of the wave, carried forward by the popularity of 3D films such as Coraline, Monsters vs. Aliens, and now, Disney∙Pixar’s celebrated Up, the first animated opening film in Cannes history. Several years from now, we’ll look back on this tipping point to remember a time when commercials were still shot and produced in 2D.”
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