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# 1995 Gretag

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LOS ANGELES, CA,—Feb 1, 2010

James Cameron's Avatar Passes $150 Million Milestone in IMAX® Theatres

IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Twentieth Century Fox today announced that James Cameron's Avatar, which has received Golden Globe® awards for Best Picture and Best Director, has passed the $150 million mark at IMAX® theatres worldwide during the weekend from Friday, January 29, 2010 through Sunday, January 31, 2010.

During its seventh weekend, the film grossed $6.02 million from 179 IMAX theatres domestically, representing approximately 21% of the film's total domestic three-day weekend gross of $29.3 million on less than 2% of the screens. Internationally, the IMAX release grossed $4.3 million from 83 IMAX theatres, bringing the weekend's global IMAX total to approximately $10.5 million and the film's overall IMAX global total to more than $152.9 million. Out of the 262 IMAX screens worldwide showing the film, 17 have already surpassed the $1 million mark.

Avatar is directed and written by Academy Award Winner James Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver. Avatar has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience®.

Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars® including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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