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# 1937 RCA

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Sacramento, CA—Feb 3, 2010

Cobb Theatres select Barco for luxury theatre launch

New upscale CineBistro venues elegantly combine dining and movies, with projection provided by Barco DP-1500 and DP-2000 digital cinema projectors
Barco, a global leader in digital cinema technology, announced today that Cobb Theatres of Birmingham, Alabama has selected and installed Barco digital cinema projectors into its first three “CineBistro” theatres located in the Tampa and Miami, Florida areas. For Cobb Theatres, CineBistro is a new entertainment concept that combines premium dining services with luxury movie-going and reserved seating. While enjoying gourmet cuisine and premium wines and cocktails, customers can view first-run or independent movies in their own luxurious leather rocking chair.

A CineBistro consists of an intimate lounge and restaurant area in a boutique setting, surrounded by multiple theatres — each seating between 80-100 customers. After dining, the tables are rolled back and patrons enjoy a movie in what Cobb Theatres describes as a true “private Hollywood movie screening experience.” 

When designing the CineBistro concept, Cobb Theatres chose to go “premium” in every way possible, with digital projection and sound as a key component. After carefully evaluating their projector options, Cobb Theatres selected Barco as their CineBistro projector provider. As a long time Barco customer, Cobb Theatres was familiar with the superb quality, high efficiency and proven reliability of Barco digital cinema projection systems. 

With Texas Instrument's DLP Cinema® technology at the core, Barco DP-1500 and DP-2000 projectors were installed in the first three CineBistro venues, enabling Cobb Theatres to offer customers both 2D and 3D films with ease. In addition, for the Hyde Park (Tampa, FL) CineBistro, a Barco ACS-2048 alternative content switcher was also installed. This specialized switcher effectively expands the theatre's display capabilities beyond movies, with the ability to input and scale “alternative content” formats (such as DVDs or satellite feeds) directly into the projector. With this addition, the CineBistro venue becomes an attractive option for private corporate events and screening of live telecasts such as boxing bouts and concerts. 

According to Jeremy Welman, Chief Operating Officer for Cobb Theatres, Barco is Cobb's preferred partner as his company advances their digital projection deployment. “Barco has been our choice for digital cinema projectors for several reasons,” Welman explained. “The superior image quality, energy efficiency, and Barco's desire to work closely with us and to stand behind their products — these are the important factors. In the CineBistro, where we're selling a premium dining and viewing experience, we naturally had to provide our patrons with the very best image quality, just as we do in each of our theatres. All in all, it was a pretty easy decision for us to continue using Barco in the CineBistros.” 

Welman's comments were amplified by Joe DeMeo, Director of Sales for Barco's Digital Cinema business. “Cobb Theatres' preference for Barco is a testament to our quality and reliability” noted DeMeo. “These first three CineBistros are just the start of a very popular trend in digital cinema and family entertainment, and we're honored that Barco is a part of it.” 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cobb Theatres: Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. Cobb Theatres Directory page
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