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# 1930 Baird

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San Diego—Feb 9, 2010

Sony Electronics Announces Digital Cinema Deal with Universal Pictures

Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group has signed a non-exclusive digital cinema deployment agreement with Universal Pictures. As part of the agreement, Universal has committed to distribute feature films digitally for playback on Sony’s 4K SXRD™ projection technology deployed by the DCSS group across the United States.

The deal, which supports transition costs through virtual print fee payments, will provide further digital equipment choices to exhibitors converting to digital cinema technology. Discussions are also underway to expand the agreement to include other key international markets.

“Coming to agreement with Sony Electronics for the roll out of digital cinema technologies is another exciting step in the ongoing transition to digital,” said Nikki Rocco, Universal's President of Distribution. “Universal is committed to providing exhibitors with valuable options in the current digital cinema marketplace. We look forward to supporting Sony’s activities and supplying our digital movies to exhibition partners, giving moviegoers the highest quality cinema experience available.”

Universal is the fifth major studio to sign a virtual print fee agreement with Sony’s digital cinema group, joining Walt Disney, Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment.

“We’re excited to be working with Universal as part of the industry’s ongoing digital transition,” said Mike Fidler, senior vice president of Sony’s Digital Cinema Solutions and Services group, which provides turn-key solutions for exhibitors, enabling them to efficiently convert their operations to digital technology. “Universal understands the value of digital cinema technology and the improved experience it enables. We are excited to move forward, continuing to provide the theatrical exhibition business with an integrated range of digital cinema services and solutions.”
Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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