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# 1963 Dalto

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Los Angeles, CA—Feb 11, 2010

Avatar Propels Asia-Pacific Imax® Theatre Network Past $35 Million Mark

IMAX Brand Resonates with Asian Consumers Who Seek Best way to Experience the Film
IMAX Corporation (NASDAQ: IMAX; TSX:IMX) and Twentieth Century Fox today announced that James Cameron's Avatar, recipient of Golden Globe® awards for Best Picture and Best Director as well as nine Academy Award® nominations, has crossed the $35 million mark in gross box office receipts at IMAX® theatres throughout the Asia-Pacific region.

The IMAX release generated $35.2 million from 37 IMAX screens in 10 countries during the film's Asia-Pacific run through Wednesday, February 10. Many of the IMAX screens in the Asia-Pacific region, the Company's fastest growing market, have grossed over $1 million each. To date, the IMAX release of Avatar has generated an estimated global total of over $170 million from 262 IMAX screens.

Asia-Pacific IMAX highlights include:
.Hong Kong - $2.9 million from 2 IMAX screens
.Taiwan - $2.3 million from 2 IMAX screens
.Japan - $4.3 million from 4 IMAX screens
.Australia/New Zealand - $6.3 million from 6 IMAX screens
.Korea - $5.1 million from 5 IMAX screens
.China - $11.3 million on 13 IMAX screens.

"This incredible box office performance represents the strong consumer demand for The IMAX Experience® in the Asia-Pacific market, which is very encouraging as we continue to focus on expanding the IMAX network and brand internationally," said IMAX CEO Richard L. Gelfond. "This success has triggered an increased level of interest in the IMAX theatre business throughout the region. We believe the remaining run of Avatar, as well as the rest of our Hollywood slate and mainstream Chinese films that are scheduled to be digitally re-mastered for the IMAX network in the region, will continue to drive that interest."

"The international distribution team at Twentieth Century Fox has done an exceptional job of incorporating the IMAX brand into its marketing strategy, and it has clearly resonated with Avatar fans in the region who are seeking the best way to experience James Cameron's revolutionary film," added Greg Foster, Chairman and President, IMAX Filmed Entertainment. "Many IMAX theatres are still operating at or near full capacity, and we're looking forward to continued success during the weeks ahead."

Avatar is directed and written by Academy Award Winner James Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver. Avatar has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience®.

Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people. More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars® including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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