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# 1958 Gertag Ediaphor

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London, UK—Feb 17, 2010

Warner Bros. Pictures International Partners with ODEON & UCI Cinemas Group to Support the Expansion of Digital Cinema into UK

Continuing its commitment to deliver high quality entertainment across multiple formats, Warner Bros. Pictures International (WBPI) has entered into a comprehensive digital cinema deployment agreement directly with Digital Deployment Associates Limited to advance the conversion to digital cinema in ODEON sites throughout the UK. 

Under the agreement, Warner Bros. will supply digital feature films to DCI-compliant digital projection systems installed at all ODEON sites, and the Studio will make financial contributions supporting the digital conversion. The announcement was made jointly today by Veronika Kwan-Rubinek, President, Distribution, Warner Bros. Pictures International (WBPI), and Rupert Gavin, CEO of ODEON and UCI Cinemas Group.

“We are thrilled to have concluded a digital partnership with ODEON, who share a common commitment to enhancing the theatrical experience,” said Kwan-Rubinek. “As we continue to roll out a slate of films that range from intimate settings to massive scope and scale, the digital transition provides us with the perfect opportunity to leverage the newest technologies so that audiences can experience these motion pictures in the highest quality possible.”

“ODEON and UCI Cinemas Group is pleased to work directly with Warner Bros. as together we pursue the advantages of digital to the widest audience possible,” said Gavin. “And while we are starting with them in the UK, this deal clearly presages deals we are now working on with our other European territories. We look forward to bringing fully digital cinemas to guests in all seven of the markets ODEON and UCI Cinemas Group serves by the end of 2010.”
About Odeon Cinemas: Founded in 1930 by Oscar Deutsch, ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertains more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK. It is now part of ODEON and UCI Cinemas Group and is looking forward to an exciting period of development during which it will continue to build on its unique position as the UK's number one cinema chain. Odeon Cinemas Directory page About Warner Bros. International Pictures Distributing: Warner Bros. Pictures International meets worldwide tastes and demands with a diverse mix of filmed entertainment and is a global leader in the marketing and distribution of feature films. WBPI operates offices in more than 23 countries and releases films in over 120 international territories, either directly to theaters or in conjunction with partner companies and co–ventures. Warner Bros. Pictures International is a Warner Bros. Entertainment company, a global leader in all forms of entertainment and their related businesses across current and emerging media and platforms. A Time Warner Company, the fully integrated, broad–based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainmentproduction and worldwide distribution to DVD, digital distribution, animation, comic books, video games, product and brand licensing, international cinemas and broadcasting. Warner Bros. International Pictures Distributing Directory page
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