Start / Menu > Find Press Releases > Full Press Release
San Diego—Feb 17, 2010
Sony Electronics Announces Digital Cinema Deal with Warner Bros. Studios
Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group has entered into a non-exclusive digital cinema deployment agreement with Warner Bros. Studios that will provide operational and financial resources to exhibitors to encourage them to feature Sony’s 4K SXRD™ projection technology in both 2D and 3D digital cinema-enabled screens across the United States and Canada. Future plans include other key international markets.
“Our relationship with Sony will help theater owners upgrade their equipment economically and efficiently, encourage the conversion to digital projection and increase the availability of high-quality 2D and 3D cinema to our audiences,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “This agreement, made possible through the diligent efforts of Warner Bros. Technical Operations President Darcy Antonellis, will enable consumers to benefit from new and dynamic entertainment experiences.”
Warner Bros. is the sixth major studio to sign a virtual print fee agreement with Sony’s digital cinema group, joining Walt Disney, Twentieth Century Fox, Paramount Pictures, Universal Pictures and Sony Pictures Entertainment.
Sony’s DCSS group provides turn-key solutions for exhibitors, enabling them to efficiently convert their operations to digital technology. In addition to digital projection system deployment, the DCSS group offers installation and maintenance services, customized solutions, delivery of alternative content programming, and high-level service support.
“We’re excited to be working with Warner as part of the industry’s ongoing digital transition,” said Mike Fidler, senior vice president of Sony’s DCSS group. “They understand the value of 4K SXRD technology along with providing an integrated range of services to exhibitors – from equipment installation, maintenance and digital signage, as well as a diverse line-up of alternate content to enhance their customers’ in-theater experience.”
Sony’s 4K SXRD projection technology also supports the deployment of alternative content – including gaming, sporting events and music concerts – in order to develop more revenue-generating opportunities for exhibitors.
About Sony Digital Cinema Solutions:
Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before.
Sony Digital Cinema Solutions Directory page
Sony Digital Cinema Solutions Web Site
More Sony Digital Cinema Solutions Press Releases:
Apr 19, 2013
Sony Digital Cinema Showcases the Incredible Capabilities of 4K Projection at Kino 2013
Apr 18, 2013
Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Apr 15, 2013
Innovative New Alternative Content Exchange Platform from Sony Digital Cinema Begins Pilot Program
Apr 15, 2013
Sony’s Digital Cinema Momentum Continues with Record Number of 4K Projectors Shipped; Eight Years of Continuous Growth
Apr 15, 2013
Sony Introduces White Screen Dolby 3D Cinema Solution
Apr 8, 2013
Sony Goes Beyond Definition at NAB 2013
Apr 8, 2013
Smartjog and Sony Electronics Announce at NAB that the Sony Media Backbone System Now Offers Interoperability with the Global Smartjog Platform.
Apr 2, 2013
Sony Digital Cinema and Giometti Cinema Announce the Signing of an Agreement Based on the Virtual Print Fee (VPF) Model.
Mar 25, 2013
Sony Digital Cinema Partners with Eclipse Cinemas
Mar 11, 2013
Sony Introduces New 3D System to Expand Choice for its 4K Digital Cinema Customers
Feb 18, 2013
Sony Digital Cinema and the Thurso Cinema Finalise VPF Deal
Feb 14, 2013
Frank Theatres Continues its Expansion Plan with Sony 4K Digital Projection Technology
Feb 7, 2013
Norden Farm Selects Sony 4K to Digitise Content, Expand its Offering and Improve Picture Quality for Film-Goers in Maidenhead
Jan 25, 2013
Sony Digital Cinema 4K SRX-R515P Projection System Achieves Full Compliance with DCI Specification
Jan 23, 2013
Aurora Cineplex Selects the Newest Generation of Sony 4K Projection Systems
Jan 23, 2013
Alamo Drafthouse Cinema Opens New Location at Vintage Park Shopping Village Featuring Next Generation of Sony 4K Digital Cinema Projection
Jan 22, 2013
Sony Digital Cinema Set to Wow IDIFF 2013 with Exclusive Screening of Samsara in Sony 4K
Jan 15, 2013
Sony Brings Latest Generation of 4K Digital Cinema Projection to Art House Convergence 2013
Jan 9, 2013
CinemaxX and Sony Digital Cinema Finalise VPF Deal
Dec 6, 2012
Sony 4K Projection Adds Sparkle to Marrakech Film Festival
More
©Copyright 2003-2011 . All rights reserved.
