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Hollywood, Ca—Mar 2, 2010
Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D
Technicolor’s new 35mm film-based 3D solution to be installed in all Bow Tie Cinema locations
Technicolor (Euronext Paris 18453; NYSE: TCH) has reached an agreement with New York City-based Bow Tie Cinemas to install Technicolor 3D in all Bow Tie locations on 25 of its 150 screens. Technicolor 3D is a new 3D system for 35mm projectors, enabling exhibitors to equip theatres for
high-quality 3D at a fraction of the cost of installing a digital 3D projection system.
The Technicolor 3D system utilizes a next-generation 3D lens for projectors and film prints created with patent-pending digital processes to optimize the motion picture image for 35mm
3D projection. Bow Tie will install Technicolor 3D in advance of the first film
available in the Technicolor 3D format: How to Train Your
Dragon from DreamWorks Animation SKG, Inc. on March 26.
“Our customers have resoundingly
expressed their desire to see 3D films and we have responded by making sure that
top quality 3D presentation will be a part of the movie-going experience at
every Bow Tie Cinema,” saidBen Moss, CEO of Bow Tie Cinemas.
“Technicolor 3D delivers the high-quality presentation that our customers
expect, and allows us to utilize our existing equipment to accommodate the
crowded upcoming 3D release schedule.”
“We’re proud to launch
Technicolor 3D with our partners at Bow Tie Cinemas,” said Joe Berchtold,
president of Technicolor’s Creative Services business. “19 3D movies have
already been announced for 2010, and less than 10% of screens worldwide
currently have digital 3D capability. We’ve developed a high-quality solution
that addresses the 3D screen scarcity issue and allows exhibitors an affordable
way to bridge the gap to digital.”
Motion Picture Support
DreamWorks Animation SKG, Inc.,
Lionsgate, Paramount Pictures, Overture Films,
Universal Pictures, Warner Bros., and The Weinstein Company have announced support for
Technicolor 3D. These studios represent 13 of the 19 3D films already announced
for 2010 release.
How Technicolor 3D
Technicolor 3D employs a
proprietary “production to projection” system that leverages 35mm film
projectors, in use today by the majority of U.S. and international theatres, to
deliver a high-quality 3D presentation to moviegoers. A patent-pending lens
system splits the left and right eye images as the film runs through the
projector and delivers a 3D-ready image onto a silver screen. The solution
works with circular polarized glasses — identical to the ones used for existing
digital 3D cinema — to “translate” the film’s content into an image that is
perceived by the viewer as being three-dimensional. The silver screen can be
used for the projection of both Technicolor 3D as well as digital 3D content.
Technicolor 3D is available now in the U.S., Canada, Mexico, select European
countries, and Japan.
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go.
Technicolor Directory page
About Bow Tie Cinemas:
Bow Tie Cinemas was founded over 100 years ago, in the era of the Nickelodeon, when B.S. Moss began his long and illustrious career providing popular entertainment to the public. The business of operating street front Nickelodeons quickly gave way to Vaudeville, which was the heart of B.S. Moss Theaters until the 1930s when B.S. Moss sold his last Vaudeville theater and dedicated himself fully to building and operating motion picture theaters. In 1936, B.S. Moss opened the Criterion Theater, known then as The Theater of Tomorrow, on Broadway in the heart of Times Square. The Criterion was the first motion picture theater built exclusively for the exhibition of talking motion pictures. It operated continuously for 63 years and was the home of several major New York film premiers, including Sleeping Beauty, My Fair Lady, Funny Girl, Lawrence of Arabia, and Alien. Today, Bow Tie Cinemas is dedicated to returning style and elegance to the movie-going experience. In each of its 20 locations and 169 screens, Bow Tie Cinemas provides the best possible presentation and service to its patrons, continuing in the tradition of its founder.
Bow Tie Cinemas Directory page
More Technicolor Press Releases:
Apr 23, 2015
Deluxe and Technicolor Launch Joint Venture in Digital Cinema
Sep 26, 2013
Technicolor Enters Digital Cinema Strategic Partnership with EFS Media Group
Apr 17, 2013
Technicolor and GDC Technology enter Digital Cinema Strategic Alliance
Nov 7, 2012
Dutch FilmWorks signs up to Technicolor’s MediAffinity
Nov 6, 2012
Technicolor Grows Nordic Distribution Network with New Partnership
Nov 2, 2012
Technicolor and Contenido Alternativo enter Digital Cinema Strategic Alliance
Aug 29, 2012
Technicolor Grows European Electronic Film Distribution Network
Jul 12, 2012
Avatar Colorist Skip Kimball Joins Technicolor
Apr 26, 2012
Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content
Nov 10, 2011
Cinedigm Digital Cinema Corp. Closes Deal to Sell Digital Delivery Assets to Technicolor
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