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# 1952 Eidophor

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Iola, KS—Mar 3, 2010

Sonic and Cinedigm Announce Arrangement for Installation and Service of Phase 2 Deployment Plan Digital Cinema Systems

Sonic Equipment Company announces today an arrangement with Cinedigm Digital Cinema Corp. (Cinedigm) (NASDAQ: CIDM) through which exhibitors signing on to Cinedigm’s Phase 2 digital cinema deployment plan may use Sonic for sales, service and installation.

Sonic’s program provides a one-stop opportunity for independent exhibitors and includes equipment choices - a custom designed Preventative Maintenance Program, extended warranty options, professional installation and attractive payment plans.

“We are pleased to add Sonic to those valued service providers we are working with in our Cinedigm Phase 2 digital cinema deployment,” said Chuck Goldwater, President, Cinedigm Media Services Group. “Sonic has proven their capabilities to their many exhibitor customers over the years. We look forward to working with the Sonic team to help bring many of their customers into our Cinedigm digital cinema program as well.”

"We are excited to be able to offer our program through this new arrangement with Cinedigm. We have chosen to be out front in the digital deployment in our industry and have built a talented team of technicians and sales personnel to handle the coming opportunities,” said Eric Olson, Director of Operations for Sonic Equipment Company. “We look forward to offering this new plan not only to our existing customers, but to any exhibitor considering the Cinedigm program.
Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site
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