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# 1935 Scophony

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ORLANDO, FLORIDA—Oct 22, 2004

Kodak Sets Sights On Enhanced Movie-Going Experience

astman Kodak Company reported here today at the annual ShowEast conference that its long-term plan for significantly enhancing the movie-going experience remains on course.

“We are committed to doing our part to help ensure that the digital projection technology of the future matches or exceeds the best possible image quality that exhibitors can present with 35 mm equipment,” says Kodak Entertainment Imaging Division President Eric Rodli. “We believe that will ultimately require higher resolution digital projectors with a capacity for faithfully reproducing the full dynamic range of nuances in colors and contrast that today’s films are capable of recording.”

The Kodak CineServer unveiled at the conference is designed to enable exhibitors to decrypt, decompress and send content to up to 2K resolution projectors. Rodli says that Kodak is committed to a 4K system and will provide leadership as digital projection technology continues to evolve. He also stresses that film quality sets a moving target.

“We have made a quantum leap forward in emulsion technology with the new generation of KODAK VISION2 films,” Rodli says. “When you couple that ongoing progress with gains being made in digital intermediate technology, the possibilities for creating more nuanced and visually compelling motion pictures are unlimited.”

Rodli lauds the pioneering work done by the American Society of Cinematographers (ASC) in collaboration with Digital Cinema Initiatives (DCI), representing the seven major studios. That collaborative effort resulted in the production of a short film designed for use as standard evaluation material for prototype digital projectors. Rodli notes that the original 35 mm negative was scanned at 6K resolution, and the ASC/DCI test material is available at both 2K and 4K resolution.

“Audiences are visually literate and they respond to an enhanced movie-going experiences,” Rodli says. “Resolution is just one piece of the puzzle. We also have to give filmmakers the freedom to use all the colors of the rainbow, and all shades of contrast between the purest black and white to tell their stories. Kodak will continue to provide that in film, and also with digital solutions.
About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page
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