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# 1937 Scophony

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London—Mar 12, 2010

Arts Alliance Media Announces Strategic Partnership with Japan’s Broadmedia

Arts Alliance Media (AAM), Europe’s leading digital cinema company, has today announced that the company is entering into an exclusive strategic partnership for Japan with Japanese content and technical services company Broadmedia. The agreement will see AAM providing technology advice and support and also licensing software to Broadmedia as the Japanese company embarks on a digital cinema deployment plan.
 
AAM will utilise its extensive experience gained in rolling out a European digital cinema network to advise Broadmedia on a wide range of digital cinema issues, including equipment selection and integration, systems architecture and the logistics of a digital cinema rollout. Broadmedia is currently establishing and building on relationships with exhibitors, distributors and manufacturers both in Japan and worldwide.
 
A significant part of the deal involves Broadmedia licensing AAM’s proprietary software solution, encompassing a Theatre Management System (TMS) to centrally manage content scheduling and playout in a complex, and the Back Office Software, which tracks the location and configuration of digital cinema hardware.  AAM’s technology also includes comprehensive reporting solutions, meaning circuits are able to easily track and report on content playout and keys, as well as full reporting and reconciliation of VPF (Virtual Print Fee) data.
 
Broadmedia will also benefit from Arts Alliance Media’s NOC (Network Operations Centre) software, which is a system providing real-time fault and error reporting of equipment and software within the field, enabling faults to be proactively repaired, often remotely. The NOC software also encompasses a trouble ticketing solution, allowing issues to be tracked, allocated and resolved, as well as providing a knowledge base to engineers.
 
COO of Arts Alliance Media Fiona Deans commented “This strategic partnership is a significant step into the Asia-Pacific market for AAM, and we look forward to sharing insights with our partners in Broadmedia, as well as using our European learnings to ensure the best possible digital cinema offer in Japan. Broadmedia’s extensive experience in content and technology in the market will also allow AAM to use their learnings to benefit our European digital cinema network.”
 
Taro Hashimoto, CEO of Broadmedia added “We saw how AAM are the clear market leaders in Europe, and as such believe that they have the skills and experience to be the best strategic partner for us in Japan. Our partners in Japan can benefit from the research and development already undertaken by AAM in Europe, so that exhibitors can deploy and maintain digital systems with maximum efficiency and ease.”
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About Broadmedia: Broadmedia has established a unique position as a content distributor with its own technology platforms. Broadmedia provides content from domestic and foreign content holders to a full line of media including TV, theatrical, Internet, mobile and DVD. Through its Technology Services segment, Broadmedia offers content delivery network services using advanced technology. In addition, Broadmedia sells broadband Internet and mobile connectivity services, and hopes to contribute to the development of a more prosperous community through the dissemination of high-quality content. Broadmedia Directory page
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