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# 1939 Baird

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Rancho Cordova, CA—Mar 15, 2010

Malco selects Barco

Memphis-based Malco Theatres Inc. has chosen Barco for their entire circuit
Barco, a global leader in digital cinema technology, is pleased to announce an agreement with Malco Theatres Inc., headquartered in Memphis Tennessee, in which Barco will provide Series 2 projectors for all 320 screens in the Malco circuit. Installation of the new projectors will commence in late summer 2010. 

As a pioneer in digital cinema, Malco installed their first Barco digital cinema projector in the early 2000s. Now, at a time when moviegoers are seeking out the finest audio/visual experience with uncompromised 3D quality, Malco has elected to go 100% Barco for every screen in their circuit. 

Barco's six new Series 2 projectors support 2D and 3D projection, and represent, by far, the most complete projector family available today. In addition to advances in software, diagnostics and patented cooling, all Series 2 projectors include enhanced security features as mandated by the Digital Cinema Initiative (DCI). With a perfect match for every screen, Barco leads the way with the brightest and most cost effective projection solution available today. 

For Mike Thomson, CTO of Malco Theatres, their “all Barco” decision was based on performance, versatility and serviceability. “The new Barco Series 2 models put out a brighter picture than any other projector,” explained Thomson. “With 3D, it's all about bright images, and by far, the new Barco projectors are the brightest on the market, making them ideal for 3D.” 

Thomson also noted that Barco's software and product design facilitates the industry's fastest and most accurate projector set-up. “We pioneered the use of dual projectors for 3D, and Barco is by far the easiest for doing a dual convergence. Barco's also been great about making the technology as easy to use as possible, and that's important because we do most of our own servicing,” Thomson added.
 
Thomson, in fact, played an important role in developing Barco's latest projector line. As qualified and trusted industry associates, Thomson and his team provide Barco's engineers with valuable feedback and suggestions for future enhancements — several of which are now incorporated into Series 2. 

According to Joe DeMeo, Director of Sales for Barco Digital Cinema, NA, feedback of this nature is an essential component of Barco's on-going efforts to improve its product lines. “Malco is one of our long-standing digital cinema customers, and they're among the very first circuits to go digital,” said DeMeo. “Our relationship with Malco is based on our mutual passion for providing the very best viewing experience for moviegoers. To us, this latest agreement represents more than the sale. It's about moving forward with a digital cinema pioneer as a technology partner, and one who provides us with essential feedback and suggestions for our next generation products. Malco is 100% committed to our technologies as we are to them.” 

To experience first-hand why Malco selected Barco, please visit Barco in Booth #1931 at ShoWest, March 15-18 at Bally's Convention Center, Las Vegas, Nevada. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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