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# 1941 RCA

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Orlando, FL—Oct 27, 2004

Pro Motion Slides shocks the industry with its flexible HD and standard digital solution as it evolves into Cinema Digital Advertising (CDA)

merica’s largest independent on-screen advertising company, Pro Motion Slides, announces an evolution of pre-show and in-theatre marketing with the establishment of Cinema Digital Advertising (CDA), providing an end- to-end digital marketing solution, supported by its existing back-of-house support, to the industry for every aspect of a movie theatre for exhibitors and cinema advertising companies alike.

CDA offers a proprietary comprehensive digital solution custom designed by C-nario, the leading international developer in digital display media, which includes the ability to deliver Hi-Definition content, with digital overlay effects and HD seamless video, to curved or flat surfaces. Content source material can be created and distributed with digital images, animation, live events, live cameras, cable feeds, audio, internet, and on-site input instantly.

In addition to his existing sales organization and fulfillment center for over 2000 screens under contract, Kevin Romano, CEO and founder, developed CDA as a digital service bureau which can accept any media format of source material, provided by advertising partners and content providers, and deliver the content to anywhere in the world. “CDA’s goal was achieved with the development of a software platform which provides the industry with previously unavailable flexibility. Our forward and backward compatibility allows the content to be created using any format with ease and flexibility to adapt to audience and advertisers ever-changing expectations.”

C-nario software solutions is the platform running similar digital dynamic messaging systems that have proved popular at locations around the world, such as New York’s Whitney Museum, Florida’s Disney World and circuits in Europe. The displays feature multiple screen-in-screen content, managed by a single command computer running C-nario’s unique software package over the internet.

At ShowEast 2004, CDA’s advertising solutions will be displayed on cutting-edge projection technology from InFocus, the worldwide leader in digital projection technology and services. The InFocus LP840, a new wireless-ready, high-performance installation projector, will be used for theatre pre-show advertising and the InFocus TD40 and TD61, the comprehensive commercial thin displays, will demonstrate CDA’s signage capabilities in theatre lobbies.
About Cinema Digital Advertising: Cinema Digital Advertising joins Cinema Advertising, Hollywood Ads and International Cinema Advertising in the Pro Motion Slides 11,000 square foot scaleable fulfilment facility in Oakland, New Jersey which houses a Graphics Department, Traffic Department, Billing Department and the new Digital Hub serving theatres worldwide. Pro Motion Slides provides premier theatre marketing services for over 15 years, with over 2,000 screens under exclusive contract with such premier exhibitors as National Amusements and Crown Theatres, in the U.S. and the United Kingdom. Pro Motion Slides has specialized in on-screen slide advertising as well as in lobby promotions, specialized movie ticket couponing and unique utilization of all aspects of the movie-going experience. Cinema Digital Advertising Directory page
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