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# 1938 Baird.

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Park Ridge , N.J.—Mar 22, 2010

Sony Electronics Signs Purchasing Agreements with Digital Cinema Implementation Partners

Agreements to Support Sony 4K Digital Cinema Rollouts at AMC Entertainment® and Regal Entertainment across United States
Last week at ShoWest 2010, Sony Electronics announced it has entered into purchase agreements with Digital Cinema Implementation Partners, under which Sony Digital Cinema 4K projection systems will be deployed to both AMC Entertainment Inc. and Regal Entertainment Group theatres across the United States.  

AMC and Regal are the two largest theater chains in North America. 

“We are pleased that AMC and Regal have recognized the benefits of Sony’s 4K technology and we are now moving forward,” said Gary Johns, vice president of Sony’s Digital Cinema Systems Division. “AMC and Regal’s commitment to Sony 4K  will significantly accelerate the expansion of digital cinema, and also enable exhibitors to provide their customers with a more dynamic and immersive movie-going experience on a much broader scale.” 
 
Both AMC and Regal plan to install the Sony 4K systems across their circuits, creating the most extensive 4K deployment to date, with many of the screens planned to be outfitted for 3D using a combination of Sony and RealD 3D projection technology. 

“We believe digital cinema enables the future for our industry, as it provides us versatility and delivers our guests a better entertainment experience,” said Gerry Lopez, president and CEO of AMC.  “Sony’s 4K digital systems take the customer experience to the next level.  We are proud to install their systems in our circuit.” 

“Regal Entertainment Group selected Sony 4K systems because they provide the highest resolution possible for a picture-perfect presentation,” said Amy Miles, CEO of Regal Entertainment Group.  “Regal is now poised to expedite our nationwide digital rollout of Sony 4K projectors and 3D technology.  Regal continues to accelerate the expansion of RealD locations and our capacity for presenting 3D movies. Digital 3D movies have already proven to be a big hit at Regal’s box offices.  Patrons have enthusiastically responded to our Sony 4K projectors for a truly state-of-the-art experience.” 

Sony 4K projectors offer the highest image resolution of commercial cinema projection technologies in the market, producing 8.8 million pixels. 4K technology provides image resolution approximately four times greater than 2K projection systems and consumer high-definition televisions. 

The digital projection systems deployed by DCIP will comply with the technical and security specifications developed by the Digital Cinema Initiatives, LLC.  DCIP has executed long-term deployment agreements with Twentieth Century Fox, Sony Pictures Entertainment, Walt Disney Studios Motion Pictures, Paramount Pictures, Universal Pictures, and Lionsgate Films.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Digital Cinema Implementation Partners, LLC: Digital Cinema Implementation Partners, LLC is a joint venture owned equally by exhibition industry leaders AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group, representing more than 15,000 screens in the United States and Canada. Formed in February 2007 to facilitate the roll-out of a digital cinema infrastructure in the United States and Canada, the company is headquartered in Mahwah, N.J. with offices in Minneapolis and Denver. Digital Cinema Implementation Partners, LLC Directory page
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