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# 1935 Scophony

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Los Angeles—Mar 23, 2010

3D Movie Fans Expand Box Office Says International 3D Society Study

The International 3D Society released a 3D revenue study today showing that 3D movie fans are driving opening weekend box office revenues by significant margins.
 
The report shows opening weekend 3D ticket revenues outpacing 2D ticket sales by margins of 2 to 1.  The report states that Alice in Wonderland generated over $81 million dollars or 70% of its opening weekend gross revenues on 3D screens vs. $34 million in 2D domestic ticket revenue.
 
Society President Jim Chabin said, "While this study is just a snap shot of what opening weekend’s 3D grosses look like, these kinds of trends do reflect that consumers are obviously thrilled by 3D."
 
The 3D to 2D domestic box office comparison was prepared for the Society by Exhibitor Relations, Inc.  Moviegoers are purchasing 3D movie tickets by an almost 2 to 1 margin over 2D tickets.
 
Avatar's percentages were even higher, the report estimates, with 80% or $62 million of its first weekend gross ticket sales revenues of $77 million generated from 3D theaters vs. $14 million in 2D theaters.
 
The International 3D Society provides a community along with education and recognition for stereoscopic 3D professionals and is producing the 3D Technology Awards October 5.  Society sponsors include Signature Sponsor, XpanD and Founding Sponsor, MasterImage 3D.  For more information please visit www.international3dsociety.com.
About International 3D & Advanced Imaging Society: The International 3D & Advanced Imaging Society was founded by the film industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage3D and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of International 3D & Advanced Imaging, including High Dynamic Range, 4K/Ultra High Def and more. The organization hosts professional education seminars and awards throughout the world. International 3D & Advanced Imaging Society Directory page
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