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# 1936 Scophony

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Dana Point, California.—Nov 19, 2004

Motion Picture Theatre Companies Adopt United Position on Digital Cinema

National Association of Theatre Owners Board of Directors’ Resolution Sets Forth List of Objectives
A unanimous Board of Directors of the National Association of Theatre Owners (NATO) yesterday adopted a resolution that describes their fundamental objectives regarding the potential transition to digital cinema.

The NATO resolution highlights the most important goals of theatre operators in four broad areas – quality, standards and competition, security and operational control, and financing and roll out. With respect to quality, the resolution calls for a branded movie-going experience that exceeds film, and exceeds home entertainment systems. The resolution also reflects exhibitors’ need for open and global technical standards to promote competition and ensure interoperability. In the important area of security systems, the resolution seeks to ensure that theatre operators of the future have the same control over their business as they have today. Finally, and perhaps most important, the resolution calls on the studios to develop a universal financing plan supported by studio funding that permits the participation of all exhibitors and all studios.

“Industry planning for digital cinema stands at a critical juncture,” said NATO Chairman Steve Marcus of Milwaukee, Wisconsin. “Our members believe it is the right time to describe our needs publicly.”

“We are pleased that exhibitors have come together on a united position,” added NATO President, John Fithian. “Digital cinema will be the most important technological transition in our industry’s history since the advent of sound. For the sake of our patrons, we must get it right.”
About National Association of Theatre Owners: The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too. National Association of Theatre Owners Directory page
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