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Rancho Cordova, CA—Apr 7, 2010

Rave selects Barco

In their Phase 2 Cinedigm deployment, Rave Motion Pictures will install the full array of Barco Series-II digital cinema projectors for nearly 300 screens across the US
Barco, a global leader in digital cinema technology, proudly announces that Dallas, Texas-based Rave Motion Pictures has selected Barco Series-II projectors exclusively for a major deployment of 277 new digital cinema screens nationwide.

As one of the nation's most prestigious exhibitors, Rave selected Barco after an extensive evaluation based on Barco's innovative technology, the comprehensive lineup of Series-II projectors, and the industry's lowest total cost of ownership. All Rave's theatres will become Cinedigm Certified™ with Cinedigm's proven technology to provide exhibitors the very best experience possible along with choices of programming never before available. 

Commencing in April, with a full deployment target by Q4 2010, Rave's agreement with Barco marks the largest Cinedigm Phase 2 rollout to date. The Phase 2 rollout encompasses screens of all sizes across 22 theaters in 9 states, thus the new lineup of six Series-II projectors perfectly underscores Barco's ability to match the right projector to the right auditorium. 

Barco's six new Series-II projectors support 2D and 3D projection, and represent, by far, the most complete family available today. Specifically, the three projector models in Barco's “C family” utilize Texas Instruments' 0.98” DLP Cinema® chip, and are perfectly positioned for Rave's small and mid-sized theatre venues. In addition, the three new projector models in Barco's “B family” use Texas Instruments' 1.2” DLP Cinema® chip, and are ideal for Rave's mid- and large-sized auditoriums. These Barco projectors will be connected to central library servers which will store content and will use Cinedigm-developed software to manage and program each auditorium's playlists from a central location using the movies, trailers, advertising and other content stored on that central server. 

“Barco continues to distinguish themselves as a trusted partner and a catalyst for our Phase 2 deployments,” said Bud Mayo, Chairman and CEO of Cinedigm. “With an impressive work ethic and a genuine focus on serving exhibitors, Barco continues to help Cinedigm provide our shared customers with inspired solutions. Cinedigm has enjoyed a lengthy and productive partnership with Rave and we believe they are in excellent hands with Barco. 

“We're very excited about our relationship with Barco, and going forward, the impact it will have on Rave and especially our audience,” said Thomas Stephenson, President and Chief Executive Officer for Rave Motion Pictures. “Barco's willingness to listen to our business needs with openness and integrity, combined with their ability to directly and deliberately bring solutions, sets Barco at the top of our list.” 

“With this year's release of DLP Series-II technology and the changes that result, it's my team's job to secure the best solutions for Rave,” explained Rob Warnes, Manager of Digital Services at Rave Motion Pictures, “In our discussions with the Barco Team, they spoke to the unique capabilities of their projectors —both from a deep technical standpoint, as well as from a layman's point of view. By doing so, everyone involved in our discussions walked away with a very clear understanding of what sets Barco's technology apart. These are the right projectors for our complete mix of screens.” 

“On behalf of everyone in Barco's digital cinema organization, we're honored that Rave Motion Pictures has selected Barco for their deployment,” said Todd Hoddick, Barco's Vice President of Digital Cinema, North America. “Given Rave's high standards for presentation quality and audience experience, we're confident that we've secured a mutually beneficial relationship — one in which we're excited to share our passion for picture quality, accurate colors, and the brightest images in the industry.” 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Rave Motion Pictures: Dallas ‐ based Rave Cinemas, LLC, the United States' fifth ‐ largest theater exhibition chain, owns or manages 60 theaters and 905 screens located in 20 states across the country under the Rave Motion Pictures brand and has a presence in seven of the top ten Designated Market Areas. Rave has set the industry standard for customer experience and comfort. A pioneer in the adoption of digital and 3 ‐ D technologies, Rave is a leader in alternative content programming, from live sports to concerts and opera. Rave Motion Pictures Directory page
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