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Hollywood, CA—Apr 8, 2010

D&E Entertainment Theatrically Distribute and Market Cheech & Chong’s ‘Hey Watch This’

New film presented in Digital Cinemas in North America as part of 4/20 Celebration
The best buds of comedy are back and funnier than ever! In their triumphant return 25 years in the making, Cheech & Chong embark on an all-new trip that will leave you rolling with laughter. “Cheech and Chong’s Hey Watch This” is a feature film showcasing the guys’ hugely successful reunion tour, Cheech & Chong: Light Up America, where they performed together for the first time in over 25 years.

The pop culture duo performed for more than 100 audiences, grossing eight figures, making them one of the most sought after shows of 2008-2009. The film will be presented in select digital theatres on Friday 4/16, Saturday 4/17, and Tuesday 4/20.

On the short list of comedy's all-time greatest duos, Cheech & Chong have been making people laugh until they cry (or puke) since breaking out in the seventies with immortal routines like "Basketball Jones." Twenty-five years later, and after releasing classic films like "Up in Smoke," Cheech and Chong, the legends, are back on-stage once again. 

“We had an amazing time last year reconnecting with each other and our fans in a way that felt like it was part of our DNA, we were meant to be together,” said Cheech Marin. “In 2010 we are looking forward to doing more classic material that people haven’t seen for years and years, performing more of our songs and introducing some new bits. We’ve had material brewing separately for the past 25 years,” said Tommy Chong. Successful beyond their wildest dreams, Richard “Cheech” Marin and Tommy Chong defined an era with their hilariously irreverent, satirical, counter-culture, no-holds-barred comedy routines. Together, they represent a lifestyle and are the originators of the “stoner film” as a genre.  Their phenomenal success included nine hit comedy albums and eight hit films, breaking box office records, shattering comedy album sales, garnering multiple Grammy nominations and mesmerizing fans for more than a decade.

“Cheech & Chong’s Hey Watch This” is theatrically distributed and marketed by D&E Entertainment (www.DandEentertainment.com) in conjunction with The Weinstein Company and Vivendi Entertainment and will premiere for a special run in digital cinemas in cities throughout North America.  Participating theatres include: ArcLight, UltraStar, Clearview, Wehrenberg, Muvico, Goodrich, Bow Tie, Celebration, Emagine, Trademark, Rave, Cinema West, Studio Movie Grill, Cleveland Cinemas, Rialto Cinemas, Monaco Pictures, Patriot Cinemas, Allen Theatres, Phoenix Cinemas, Central Cinema, Brattle, Senator Theatre, Michigan Theatre, Lark Theatre, Merrill Theatre, The Palace Theater, Regent Theatre, Red-Vic Theatre, Showplace East Cinemas, Tower Theatre, and Duke University Union.. The DVD, Blu-ray and available VOD all hit the street on 4/20 as part of a cohesive multi-platform marketing plan and celebration.

For a listing of theaters and more information on the film, please visit: www.CheechandChongsHeyWatchThis.com or www.DandEentertainment.com

“It’s an honor to be working with Cheech & Chong and selected by The Weinstein Company as their marketing and distribution partner. Now fans who have not had a chance to see Cheech & Chong’s great live show can do so at their local theatre with the best seat in the house.  At D&E, we’re able to bring unique entertainment opportunities to our fantastic theatre partners, provide content creators with a quality theatrical campaign all while servicing consumers who are looking for more than the typical film fare at their local cinema.” stated Evan Saxon and Doug Kluthe of D&E Entertainment.

The film has a running time of 90 minutes.
About D & E Entertainment: D&E Entertainment is a partnership between entertainment industry executives Doug Kluthe and Evan Saxon. Together they have been involved in the marketing of high profile tours and directing live concerts captured for video and DVD. D&E’s experience and understanding of the entertainment community have enabled them to continually work with key artist managers, record labels, music retailers, movie theatres, advertisers and the film community. For content holders, D&E have the ability to create a marketing campaign that harnesses the power of radio, retail, press, online and our in-theatre partners to enhance the visibility and value of their client’s content. D & E Entertainment Directory page
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