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Zagreb, Croatia—Apr 14, 2010

IMAX Signs Agreement with Blitz-Cinestar to Open IMAX® Theatre in Zagreb, Croatia

Strong Performance of IMAX's Digital Projection System and Hollywood Films Presented in IMAX Accelerates International Growth
IMAX Corporation (NASDAQ:IMAX; TSX:IMX) today announced an agreement with Blitz-Cinestar, Croatia's leading commercial theatre operator, to build a new stand-alone IMAX® theatre as part of the new Cinestar Arena Commercial 10-screen Theatre Multiplex in Zagreb, Croatia. The new digital IMAX theatre is scheduled to open in December 2010, as the first IMAX location in Croatia.

"The incredible success that IMAX theatres are having all over the world shows us that IMAX is revolutionizing the way people see event movies, delivering an unrivaled, premium entertainment experience," said Hrvoje Krstulovic, Member of the Board of Blitz-Cinestar. "We are pleased to be building a new IMAX theatre, which will provide the people of Zagreb and Croatia with the opportunity to watch great films in IMAX. We are proud that the first Croatian IMAX theatre is also the first in the region of former Yugoslavia, and this deal is sure to enhance our overall growth and mark a new era in moviegoing for the region. We look forward to working together with IMAX in developing more IMAX theatres in the countries of the former Yugoslavia."

"The IMAX footprint is growing worldwide as we see increasing consumer demand for the best movies in the best format possible in our existing and emerging markets such as Eastern Europe," said IMAX CEO Richard L. Gelfond. "We look forward to opening our new theatre in Zagreb, and we are confident that Blitz-Cinestar is the right partner to introduce IMAX in this market. With our film slate, program flexibility that comes with our digital projection system and the power of The IMAX Experience® in any part of the world, we are confident of our continued success."

The current IMAX film slate for the remainder of 2010 includes Iron Man 2: The IMAX Experience (May 2010); DreamWorks Animation's Shrek Forever After: An IMAX 3D Experience(May 2010); Walt Disney Pictures' Prince of Persia: Sands of Time: The IMAX Experience (May 2010); Walt Disney Pictures' Toy Story 3: An IMAX 3D Experience (June 2010); Summit Entertainment's The Twilight Saga: Eclipse: The IMAX Experience (June 2010); Warner Bros. Pictures' Inception: The IMAX Experience (July 2010); Walt Disney Pictures' Tron Legacy: An IMAX 3D Experience (December 2010); and an IMAX original film in partnership with Warner Brothers, titled Hubble 3D (March 2010). The Company remains in active discussions with virtually all of the major studios regarding potential titles for release as far out as 2012.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About Blitz-Cinestar:
Blitz-CineStar is the largest theatrical exhibitor in the region of former Yugoslavia. It was founded in 2003 as a Joint Venture between the leading Croatian film distributor - Blitz Film & Video Distribution, and Kieft & Kieft Cinestar Group. Blitz represents the film slates of Warner Bros Pictures International, United International Pictures – UIP (Universal, Paramount, DreamWorks) and 20th Century Fox. At the same time, they are the exclusive video distributor for Sony Pictures Home Entertainment, Paramount Home Entertainment Global (a division of Viacom Global), DreamWorks Animation Home Entertainment LLC and DreamWorks LLC, and they are intensifying collaboration with independent companies and distributors, such as Icon Entertainment, Europa Corp, Lakeshore Entertainment, Morgan Creek International, Summit Entertainment, Pathe Distribution, Studio Canal / Canal-plus and Lionsgate. Kieft & Kieft Cinestar Group, founded in 1948, is responsible for the creation of CineStar multiplex chain, one of Europe's largest exhibition chains, which includes 700 screens in Germany, Czech Republic, Switzerland and other European countries. Driven by the desire to raise the quality of theatrical exhibition facilities in Croatia to match the quality in European countries, in 2003, Blitz-CineStar opened its first Croatian multiplex (CinesStar Zagreb), which was followed by CineStar Novi Zagreb, CineStar Rijeka, CineStar Zadar, CineStar Šibenik and Cinestar Split.). By the end of 2012 Blitz Cinestar will open another six multiplexes in Croatia: Cinestar Osijek, Cinestar Arena Zagreb, CineStar Dubrovnik, CineStar Varaždin, CineStar Slavonski Brod and second CineStar Split. The aforementioned multiplex theatres will comprise of a national CineStar chain of 12 multiplexes with 90 screens and a total seating capacity over 15 000.
Blitz-Cinestar Directory page
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