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# 1937 Scophony

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Agora Hills, CA—Nov 22, 2004

DTS Appoints Senior Vice President, Cinema

Marketing VP Don Bird To Head Up Cinema Division
DTS (Digital Theater Systems, Inc.) (Nasdaq: DTSI) today announced the appointment of Don Bird as Senior Vice President, Cinema. Previously Vice President, Marketing at DTS, he will oversee all business activities for the company’s Cinema Division. With more than 20 years of experience in the development and marketing of sophisticated technical products for the entertainment industry, Don brings extensive knowledge of the digital cinema space to his new position.

Prior to joining DTS in 2003, Don guided entrepreneurial firms to market-leadership positions, and held key roles in driving industry-wide technology conversions in electronic music, broadcast audio, video and film post production. He spent fifteen years in senior management positions where he was responsible for sales, marketing, and management of international distribution networks. Before DTS, Don was Vice President, Sales & Marketing for Avica Technology Corp., a digital cinema technology company. Before that, he served as Vice President of Corporate Strategy for 360 Systems, a company specializing in broadcast digital audio products.

“DTS began in the high profile cinema industry, and we have built a strong position and brand recognition in that space,” said Jon Kirchner, President and CEO of DTS. “We are confident that Don’s leadership and experience will help us navigate the important transition to digital entertainment delivery and drive significant future growth in our business.”
About Datasat Digital Entertainment: Datasat Digital Entertainment was responsible for the development of digital surround sound for cinema. Today, Datasat Digital Sound is featured on every major Hollywood movie release and installed in over 30,000 cinemas worldwide. In 2012, the company launched the Datasat RS20i, the first digital audio processor for home cinema to be based on professional cinema technology. In addition, Datasat provided the audio processor technology at the heart of Barco's Auro-3D, the first commercially available 3D audio solution for professional cinema. Datasat Digital Entertainment Directory page
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