Wildwood Theatres is installing Sony Electronics’ 4K
digital cinema technology at both of its locations in Wisconsin
(Beloit and Janesville). The exhibitor has already
completed its digital conversion at 20 of its 26 screens.
Wildwood’s 4K
roll-out also includes outfitting four screens for 3D digital projection, combining
Sony’s single-projector 3D lens system with RealD® 3D technology, enabling the
exhibitor to present the highest-quality 2D and 3D digital projection.
Anthony
Groh, owner of Wildwood Theatres, was convinced that the Sony 4K systems and
Real D 3D technology delivered the right equipment mix to meet the new demand
of 3D movies.
“We
were really pleased to have converted up to 20 of our screens in time for the
recent blockbuster ‘Avatar,’” said Groh. “Sony’s 4K technology provides
unprecedented resolution, contrast and image quality. The result is a unique
and dynamic entertainment experience for our theater customers.”
Sony’s Digital Cinema Solutions and
Services group is working with Wildwood Theaters on the integration,
installation, maintenance and service support for its 4K conversion, providing
the exhibitor with a complete turn-key solution for converting to digital
technology.
Wildwood
Theatres will also be able to maximize the benefits of Sony’s DCSS alternative
content program, which can offer a broad range of media and entertainment content
such as sports, music, and gaming to bring innovative entertainment options to
the big screen and expand their movie-going offerings.
Sony 4K
projectors offer the highest image resolution of all commercial projection
technologies, producing 8.8 million pixels. 4K technology provides image
resolution four times greater than consumer high-definition televisions,
providing a superb out-of-home experience.
“Our 4K
technology offers real benefits for exhibitors and their customers,” said Gary
Johns, senior vice president of Sony Electronics’ digital cinema division. “It
elevates the theater to a more engaging and immersive entertainment
environment and it also allows exhibitors to provide exciting additional
programming that perfectly complements their current offerings.”
