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# 1958 GE

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San Diego—Apr 20, 2010

Uptown Entertainment Teams with Sony to Enhance Theatre Experience

Conversion to 4K Digital Cinema Projection Delivers Superb Picture Quality and Alternative Content for Theatre-goers
Uptown Entertainment has converted their two Birmingham, Mich., locations to Sony Electronics’ 4K digital cinema technology to deliver an even more immersive movie-going experience, among other benefits. For a total of 19 screens, Birmingham 8 and Palladium 12 will feature Sony digital cinema technology. 

“This conversion is in line with our goal to be the best,” said Barb Zanetti, senior director of Uptown Entertainment, which includes the Palladium12 and Birmingham 8 theatres.  “From our seating to our concessions, and especially when it comes to sound and viewing, we want to deliver the very highest quality.  This conversion will mean that our customers get the best viewing experience for a wide range of digital entertainment – whether it’s the latest motion picture or something as unique as watching their favorite sports team or band perform.” 

With the conversion, which is expected to be completed by summer 2010, Uptown will also outfit several screens for 3D digital projection, combining Sony’s single-projector 3D lens system with RealD® 3-D technology, to enable the highest-quality 2D and 3D digital projection. 

Besides offering the highest image resolution of all commercial projection technologies, Sony’s 4K system will also allow Uptown to deliver alternative content to customers.  While plans for expanding offerings at the theatres are still underway, Uptown is excited to have the option to provide anything from live coverage of sports to a 3D broadcast of a concert. 

“This will really revolutionize the movie-going experience, and it will revolutionize our business as we are able to bring a whole new level of entertainment options to our customers,” added Zanetti.
Sony’s Digital Cinema Solutions and Services group will work with Uptown Entertainment on the integration, installation, maintenance and service support for its 4K conversion, providing the exhibitor with a complete turn-key solution for converting to digital technology. 

“We are excited to be working with Uptown Entertainment,” said Gary Johns, senior vice president of Sony Electronics’ digital cinema division. “They are committed to enhancing every aspect of the theater experience, specifically by expanding their focus on a broad alternative content program to bring fresh, innovative entertainment options to the big screen for its guests, and create new business opportunities for its operations.”

 
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Uptown Entertainment: Uptown Entertainment includes the Palladium 12, Birmingham 8 and Ren Cen 4 theatres and is owned by Detroit entrepreneurs Michael and Marian Ilitch.  Long known for their investments in Detroit, the Ilitches own businesses in the food, sports and entertainment industries.  Other Ilitch-owned businesses include: Little Caesar Enterprises, Inc., the Detroit Red Wings, Olympia Entertainment, Olympia Development, Little Caesars Pizza Kit Fundraising Program, Blue Line Foodservice Distribution, Champion Foods, and Uptown Entertainment.  In addition, Michael Ilitch owns the Detroit Tigers, and Marian Ilitch owns MotorCity Casino Hotel. Uptown Entertainment Directory page
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