the signing of the Palace Theatre in Vinton IA, Sonic Equipment Company is
announcing that they have signed their 150th digital conversion to date. Sonic has signed and installed systems across
the United States as well as in Canada. Sonic’s Sales and Installation teams
work together, and with their customers, to provide site surveys, comprehensive
quotes and timely installations using a variety of equipment manufacturers to
keep up with customer demands.
has signed and/or installed equipment in a total of 14 states in the US, and
notably their first location in Canada, since late in the year 2008. These locations range from Texas to Ohio,
Florida to Minnesota, and from Kentucky to Tennessee. Those that have signed on to have their
digital equipment provided and installed by Sonic Equipment, have also
signed Sonic’s customizable service contract to maintain and monitor their
were able to be aggressive with our sales and installation choices by preparing
and training our staff for the digital rollout, before it arrived”, said Sarah
Noah, Sales Manager at Sonic. “We also built solid relationships with the
Digital equipment manufacturers and with the studio’s integrators”, add Noah.
Sonic has prepared for this increase in business by continually adding to both
their sales, and install teams. Sonic now has over a dozen fully-trained
install and service technicians and a full team of knowledgeable sales people
to help with everything needed for a digital conversion or a complete remodel.
“Many theatres are making the choice to upgrade in other areas of the theatre
operation while converting from the old 35mm to digital”, says Kaye Koonce, the
newest member of the Sonic Sales Team. Kaye came to Sonic in April, having
worked in the industry in Texas for the past several years.
has always enjoyed the relationships it has with their long-time customers in
the Midwest but would also like to congratulate some of their newest customers
for making it through the process in converting to digital. “We have made new
friends like Loyd and Linda Brigance and the Majestic Theatre in Greenville,
Texas and Jim Lane at the Ideal and Avon theatres in Heber City, Utah. We thank
you, and our 150th screen in the wonderful city of Vinton, IA, for
choosing Sonic and look forward to serving you for many years”, said Eric
Olson, Director of Operations at Sonic Equipment Company.