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# Baird 1930

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Kitchener, ON—May 19, 2010

Leading Canadian Cinema Chain Selects Christie DLP Cinema Projectors to Double Capacity for 3D Showings

Christie® announced that Cinemas Guzzo, a Canada-based leading independent cinema chain has purchased 57 Christie Solaria™ series digital cinema projectors, which utilize Academy Award1-winning DLP Cinema® technology from Texas Instruments’ (TI) (NYSE: TXN). Cinemas Guzzo, a family owned business founded in 1974, with 148 screens in 11 theatre complexes throughout the Montreal area, has launched several waves of expansion – the most recent being a new generation of avant-garde entertainment centers.
 
Founder Angelo Guzzo is one of the earliest pioneers of independent multi-screen movie theatres in Canada.  He was instrumental in leading the struggle for independent theatre owners to obtain the right to project first-run movies, paving the way for others. Along with his son Vincenzo, Executive Vice President of Cinemas Guzzo, they are tapping into their passion for cinema to successfully expand their presence across Quebec.  Over the next few years, they anticipate opening three new 100% digital multiplexes, all using Christie projectors.
 
“Christie is the only manufacturer that has 4K-upgradeable digital cinema projectors that not only deliver exceptional performance, but are available at an affordable price,” said Vincenzo Guzzo.  “We are confidently moving forward with Christie as our exclusive digital cinema provider because of their extensive history of delivering reliable products, along with friendly and supportive service to the exhibition community.”
 
Guzzo added, “Unlike other manufacturers, Christie gives us many more choices of products and brands to expand our digital cinema capabilities, especially when creating our 3D systems.”
 
Installation began in January of this year and Cinemas Guzzo anticipates that all 57 Christie Solaria projectors of which 30 are Christie CP2230’s will be fully deployed by November, in time for the U.S. Thanksgiving holiday weekend.  At that point, they will have doubled their 3D capacity in all 11 theatre complexes. Cinemas Guzzo also selected GDC servers and Master Imaging’s 3D technology.
 
“Digital 3D makes a very big difference to the audiences we cater to. We plan to install at least four digital projectors in each theatre to run 3D content in dual languages.  It’s great to have the flexibility to show two different 3D titles simultaneously. Our goal is to have 50% of our screens showing 3D to take advantage of the slew of 3D coming down the pipeline,” said Guzzo.
 
“With digital 3D cinema taking the world by storm, Christie ensures the brightest images and proven performance for 3D presentations,” remarked Dave Muscat, Sr. Director of Sales, Christie Digital Systems Canada, Inc.  “Pioneering independent exhibitors like Cinemas Guzzo can enjoy the widest range of cost-effective solutions to meet their current needs and future plans.  For more than 80 years, Christie has been committed to providing the highest quality products at the lowest cost of operation in the industry.”
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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