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Los Angeles)—Jun 10, 2010

International 3D Society Announce 2D to 3D Conversion Panel June 17

The International 3D Society in association with the Visual Effects Society will present the 2D to 3D Conversion Panel on June 17 from 6-9 p.m. at Sony Pictures Imageworks.  The panel will focus on the latest 2D to 3D conversion technology and processes.  

The presentation will include a blue-ribbon panel of 3D innovators discussing the pros and cons of converting 2D motion pictures to be shown in 3D theaters.  The seminar is offered free to members of the Society as part of its regular series of educational programs. 

Lenny Lipton, International 3D Society first vice chair and president, Oculus3D, will serve as moderator of the panel of experts which will include David Cohen, Associate Editor, Features, Variety; Matt DeJohn, VP/Visual Effects Producer, In-Three; Rob Engle, I3DS and VES board member, 3D Visual Effects Supervisor, Sony Pictures Imageworks; Rob Hummel, CEO, Prime Focus Productions, Prime Focus of America; Aaron Parry, CEO/Executive Producer, Stereo D, LLC; and Barry Sandrew, Founder & President/COO, Legend Films, Inc/Legend3D.

The panel will discuss the creative opportunities available for filmmakers using 2D to 3D conversion; quality and appearance of converted content; and whether conversion technology is a short-term fix to participate in higher ticket pricing afforded 3D at theaters.  Several examples of filmed and converted productions will be exhibited at the educational seminar. 

“We’re pleased to offer Society members this unique opportunity to learn about one of the various techniques that can be used in 3D production,” said Buzz Hays, 3D Society Chair and Executive Stereoscopic 3D Producer of the Sony 3D Technology Center, Sony Corporation of America.

Jim Chabin, President of the International 3D Society, added, “Perhaps no other topic is hotter than 3D conversion right now. Our members guide us to the topics they find most beneficial, and we’re excited to provide the forum for this demonstration with our colleagues at VES.”

The International 3D Society is a professional community dedicated to advancing the arts and technologies of Stereoscopic 3D.  The Society will produce the 3D Technology Awards on October 5, as well as educational programs throughout the year.

International 3D Society sponsors include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Lab, DreamWorks Animation (DWA), Dolby, IMAX, and Member Sponsor, Discovery Communications.   For membership and to RSVP, please visit www.international3dsociety.com . 
About International 3D & Advanced Imaging Society: The International 3D & Advanced Imaging Society was founded by the film industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage3D and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of International 3D & Advanced Imaging, including High Dynamic Range, 4K/Ultra High Def and more. The organization hosts professional education seminars and awards throughout the world. International 3D & Advanced Imaging Society Directory page
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