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# 1939 Baird

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Kortrijk, Belgium—Jun 16, 2010

Zon Lusomundo Cinemas Completes Digital Cinema Roll-Out with Barco

Barco, a global leader in digital cinema technology, is proud to announce that ZON Lusomundo Cinemas, the largest cinema chain in Portugal, has completed its digital cinema deployment with Barco's recently launched DP2K series. ZON Lusomundo has converted all of its screens to digital with the help of XDC, a leading digital cinema service company in Europe.

With 30 multiplexes and over 200 screens, ZON Lusomundo Cinemas is the absolute leader in the Portuguese digital cinema market. In 2009, the company started its conversion to digital with Barco's DP series. This year, as part of the second phase of this roll-out, XDC installed Barco's brand-new DP2K-C series in ZON Lusomundo's theaters. The DP2K-C series is a line of compact digital cinema projectors, based on Texas Instruments' 0.98” DLP Cinema® chip, developed for small and mid-size theaters with screens ranging from 12 to 20 meters. 

Serge Plasch, Chief Executive Officer XDC, says: “Over the years, Barco has proven to be a reliable business partner. Their projectors are easy to maintain and have a low cost of ownership, two features that are of great importance to us. We want to offer our customers the best possible technology on the market.” 

Luis Roboredo Mota, Managing Director of ZON Lusomundo Cinemas, states: “Our aim is to be among the most innovative cinema operators in the world. Barco's digital cinema projectors allow us to be at the forefront of new technologies. This year, we were able to install the new series and learned that many of the renowned features from the first series, such as modularity and commonality of spares, have even been improved.” 

“We strive to offer our clients a future-proof digital cinema projector tailored to their needs,” comments Wim Buyens, Vice President of Barco's digital cinema division. “To be chosen by important exhibitors, like ZON Lusomundo, confirms that our customers appreciate our efforts.” 

Supporting 2D and 3D projection, Barco's six new DP2K projectors represent, by far, the most complete projector family available today. In addition to advances in software, diagnostics and patented cooling technology, all DP2K projectors include enhanced security features as mandated by the Digital Cinema Initiative (DCI). All of Barco's digital cinema projectors are based on the pioneering DLP Cinema® technology from Texas Instruments, guaranteeing perfect reproduction of film, time and time again, and ensuring that movie-goers enjoy the highest quality film experience with consistent picture brightness, contrast and vibrant colors.
Barco Contacts: Johanna C. Ocampo
Corporate Marketing
Public Relations North America 
Dir:  916.273.5301
Fax: 916.859.2515
johanna.ocampo@barco.com
XDC Contacts: Fabrice Testa
VP Sales and Business Development
XDC SA
Le Pôle Image de Liège 
Rue de Mulhouse, 36
B-4020 Liège - Belgium
Tel : +32 4 364 1200
Fax : +32 4 364 1299
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (Euronext Brussels: BAR) is active in more than 90 countries with about 3800 employees worldwide. Barco posted sales of euro 751 million in 2006.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About XDC s.a.: XDC is the number one digital cinema company in Europe with more than 2,500 committed digital screens, 900 of which have already been deployed. XDC HQ is based in Liege (Belgium) and provides end-to-end digital cinema solutions, including equipment supply, financing (VPF, leasing, etc), training, installation and 24/7 maintenance, as well as content processing and delivery. The company is the first entity to have VPF digital cinema deployment agreements with all six major US studios – Warner, Fox, Universal, Paramount, Sony and Disney – involving a total of 8,000 digital screens in 22 European countries. XDC Digital Content Lab has processed hundreds of titles, and offers a full service including mastering, duplication, key management, 24/7 help desk, extranet tracking and physical/virtual delivery. XDC is also very active in alternative content by offering a full service from booking and promotion to delivery, reporting and box office collection. XDC s.a. Directory page XDC s.a. Web Site About ZON Lusomundo Cinemas S.A.: ZON Multimedia is the leading Pay TV operator in Portugal with over 1.5 million subscribers and 100% geographical Pay TV coverage with over 2.7 million homes passed. Using the ZON NetCabo brand, ZON is the second largest Internet provider with the fastest Internet speeds in Portugal of up to 30 Mbps. With the launch of Voice and Mobile services (ZON Phone and ZON Mobile), ZON is now a Quadruple Play operator offering more comprehensive and attractive choices to its customers, meeting all their telecommunications and entertainment needs. ZON has an audiovisuals distribution and cinema exhibition business, ZON Lusomundo Audiovisuais and ZON Lusomundo Cinemas. These businesses negotiate exclusive rights to distribute DVDs and cinema exhibition of films, holding the largest cinema network in the country with over 200 screens. ZON is also a partner in two content joint-ventures - Sport TV, the leading premium sports channel in Portugal and Lisboa TV, which produces SIC Notícias - the leading Pay TV news channel. ZON Lusomundo Cinemas S.A. Directory page
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