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# 1938 Baird

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Kortrijk, Belgium—Jun 16, 2010

Zon Lusomundo Cinemas Completes Digital Cinema Roll-Out with Barco

Barco, a global leader in digital cinema technology, is proud to announce that ZON Lusomundo Cinemas, the largest cinema chain in Portugal, has completed its digital cinema deployment with Barco's recently launched DP2K series. ZON Lusomundo has converted all of its screens to digital with the help of XDC, a leading digital cinema service company in Europe.

With 30 multiplexes and over 200 screens, ZON Lusomundo Cinemas is the absolute leader in the Portuguese digital cinema market. In 2009, the company started its conversion to digital with Barco's DP series. This year, as part of the second phase of this roll-out, XDC installed Barco's brand-new DP2K-C series in ZON Lusomundo's theaters. The DP2K-C series is a line of compact digital cinema projectors, based on Texas Instruments' 0.98” DLP Cinema® chip, developed for small and mid-size theaters with screens ranging from 12 to 20 meters. 

Serge Plasch, Chief Executive Officer XDC, says: “Over the years, Barco has proven to be a reliable business partner. Their projectors are easy to maintain and have a low cost of ownership, two features that are of great importance to us. We want to offer our customers the best possible technology on the market.” 

Luis Roboredo Mota, Managing Director of ZON Lusomundo Cinemas, states: “Our aim is to be among the most innovative cinema operators in the world. Barco's digital cinema projectors allow us to be at the forefront of new technologies. This year, we were able to install the new series and learned that many of the renowned features from the first series, such as modularity and commonality of spares, have even been improved.” 

“We strive to offer our clients a future-proof digital cinema projector tailored to their needs,” comments Wim Buyens, Vice President of Barco's digital cinema division. “To be chosen by important exhibitors, like ZON Lusomundo, confirms that our customers appreciate our efforts.” 

Supporting 2D and 3D projection, Barco's six new DP2K projectors represent, by far, the most complete projector family available today. In addition to advances in software, diagnostics and patented cooling technology, all DP2K projectors include enhanced security features as mandated by the Digital Cinema Initiative (DCI). All of Barco's digital cinema projectors are based on the pioneering DLP Cinema® technology from Texas Instruments, guaranteeing perfect reproduction of film, time and time again, and ensuring that movie-goers enjoy the highest quality film experience with consistent picture brightness, contrast and vibrant colors.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
dcinex™ Directory page About ZON Lusomundo Cinemas S.A.: ZON Multimedia is the leading Pay TV operator in Portugal with over 1.5 million subscribers and 100% geographical Pay TV coverage with over 2.7 million homes passed. Using the ZON NetCabo brand, ZON is the second largest Internet provider with the fastest Internet speeds in Portugal of up to 30 Mbps. With the launch of Voice and Mobile services (ZON Phone and ZON Mobile), ZON is now a Quadruple Play operator offering more comprehensive and attractive choices to its customers, meeting all their telecommunications and entertainment needs. ZON has an audiovisuals distribution and cinema exhibition business, ZON Lusomundo Audiovisuais and ZON Lusomundo Cinemas. These businesses negotiate exclusive rights to distribute DVDs and cinema exhibition of films, holding the largest cinema network in the country with over 200 screens. ZON is also a partner in two content joint-ventures - Sport TV, the leading premium sports channel in Portugal and Lisboa TV, which produces SIC Notícias - the leading Pay TV news channel. ZON Lusomundo Cinemas S.A. Directory page
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