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Eindhoven—Jun 17, 2010

Civolution Launches Certification Program for NexGuard Digital Cinema Watermarking

Civolution, the leading provider of technology and solutions for identifying, managing, and monetizing media content, introduced a formal validation program for its NexGuard forensic marking technology used in digital cinema systems.
 
The validation tools and declaration of conformity, to evidence the validation of the watermarking technology core function, entitle Civolution’s partners (manufacturers of digital cinema equipment, which comply with the requirements of the Digital Cinema Initiative (DCI, www.dcimovies.com)) to verify and confirm activation and operation of the watermarking technology, and correct embedding upon in-theatre projection.
 
‘’Forensic marking is essential to help identify the source of illicit in-theatre recording of motion pictures,’’ says Michael Karagosian of MKPE Consulting. ‘’This new validation process is an important step in ensuring that fully functional and effective marking is taking place in digital cinema equipment. When implemented in accordance with the DCI specification, digital cinema forensic marking provides seamless content tracking for cinema owners and movie studios, beyond that available today with film prints.’’
 
‘’Along with the certification procedure, Civolution provides a quality check (QC) software tool that allows easy checking of the NexGuard - Digital Cinema watermarking behaviour implemented in a vendor’s server or media block,’’ explains Jean-Michel Masson, Senior Vice President, Watermarking Operations, Civolution. ‘’The new procedure will facilitate product validation and DCI certification for all of our partners and provides transparency to the industry.’’
 
The goal is to ensure that every Digital Cinema server or Media Block software release includes the DCI-compliant watermarking function in order to satisfy movie studios expectations and meet  one mandatory component of the DCI specification compliance testing for digital cinema equipment. Members of the Inter-Society Digital Cinema Forum (ISDCF, www.isdcf.com) have approved and agreed upon the new tools and procedures.
 
Civolution’s watermarking technology has already been deployed in volume worldwide by leading server and media block manufacturers. Once media block and digital cinema server manufacturers have completed the certification process, and comply with watermarking licensing terms, Civolution will publish on its website a listing of each digital cinema server model and version with confirmed declarations of conformity.
 
The NexGuard - Digital Cinema watermarking technology has been in operation in thousands of theatres since the worldwide introduction of digital technology in 2006, and is compatible with 2K, 4K, 2D and 3D systems. Watermarking upon projection enables the identification of the theatre screen and the time of projection, a condition made mandatory by the movie studios that were instrumental in establishing DCI specifications. DCI specifications ensure a uniform, high level of technical performance, along with reliability and quality control.
 
Civolution will be attending the Cinema Expo (www.cinemaexpo.com), Amsterdam, June 21-24th, for more info contact: info@civolution.com
About Civolution: Civolution was formed in October 2008 as a spin-out of Royal Philips Electronics and is a world leading technology and services provider for identifying, managing and monetizing media content. Civolution offers cutting edge watermarking and fingerprinting technology solutions for forensic tracking of media assets in pre-release, digital cinema, payTV and online. Through its Teletrax and Mediahedge service portfolio Civolution offers world-class broadcast and internet tracking services to help motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies, control their content and unlock new revenue streams. Headquartered in Eindhoven, The Netherlands, Civolution has offices in London, New York and Los Angeles. Civolution Directory page
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