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# 1943 Eidophor

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Rancho Cordova, CA—Jun 22, 2010

Cinemark Selects Barco for Large-Scale Installation and Service Agreement

In an exclusive agreement that expands its Cinemark partnership, Barco is providing complete installation and 3rd tier support services for 3,000+ digital cinema projectors at over 250 Cinemark sites in North America.

Barco, a global leader in digital cinema technology, announces an exclusive agreement with Cinemark Holdings, Inc., in which Barco is providing turnkey installation and support services for thousands of ultra-bright B-Series digital projectors utilizing the Texas Instruments (TI) 1.2” DLP Cinema® technology. This agreement builds upon last year's key announcement that Cinemark USA had selected Barco as their exclusive DLP® digital cinema provider.

Barco is currently installing its family of digital projectors in combination with Doremi media servers. The service agreement covers the initial installation, including projectors, pedestals, audio system upgrades, servers, and automation.

Cinemark is already realizing the benefits of Barco's comprehensive approach to installation and service. “In all facets of our conversion from 35 mm to digital 2D and 3D projection, Barco has worked along side us as a trusted partner, fully supporting its products as an integral part of their long term commitment to Cinemark's success,” said Alan Stock, CEO of Cinemark. “Thanks to Barco's dedication to product quality and ongoing support, these new systems will help to position Cinemark as a premier exhibitor, enabling us to project the brightest images in the industry, while preparing the company to fully embrace DLP-enhanced 4K.”

“Barco has always been known for its innovative, high quality display products. We have been diligently expanding our service offerings to meet the high performance standards set by our customers with the goal of providing a virtually seamless transition from film to the new digital technology," stated Mike Jones, VP of Customer Service for Barco North America. “We are building a strong reputation for the deployment and servicing of complete Digital Cinema Systems. By controlling all aspects of the value chain including product quality, installation and system integration, Barco has been able to keep deployments on a tight schedule while meeting very strict quality standards. This maximizes image quality and return on investment for our customers.”

“With this unprecedented partnership representing the full continuum of service, training and dedicated support, Barco is underscoring its commitment to a comprehensive approach to projector system deployment,” explained Todd Hoddick, VP of Digital Cinema for Barco North America. “This service partnership was a natural progression of the relationship we've built with Cinemark over the years, providing the foundation for Barco to demonstrate our commitment to superior quality and reliability made possible by maintaining the finest service team in the industry.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 522 theatres with 5,865 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of September 30, 2016. Cinemark Holdings, Inc. Directory page
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