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# 1939 RCA

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Basingstoke—Jun 22, 2010

Sony Digital Cinema 4K taking the cinema experience to the next level

At this year’s Cinema Expo 2010 Sony Professional is unveiling for the first time its new Sony Digital Cinema 4K logo trailer, which will introduce this Sony brand category to cinema audiences around the world – of course in 4K. 

The logo trailer will be presented across all industry leading cinemas that use Sony Digital Cinema 4K projection systems ahead of the latest blockbuster feature films. Industry awareness and demand for 4K has increased with motion picture companies including Sony Pictures and Warner Brothers keen to showcase movies at the maximum level of resolution as stipulated by international digital cinema standards.
 
Upcoming movie releases in 4K include; Sony Pictures Karate Kid, SALT and Eat, Pray, Love and Warner Bros. Entertainment’s contemporary sci-fi action film Inception.
 
As the world’s only manufacturer of commercially available 4K resolution digital cinema projectors today, Sony Professional supply end-to-end solutions, providing cinema audiences with a superior visual experience. The 4K projection system used in cinemas comprises mainly of Sony Professional’s SRX-R320 Digital Cinema Projector based on Sony’s proven SXRD technology, the LMT-300 Media Block and LSM-100 Screen Management System software.
 
Attending the event, Sony Professional will be present on stand 327 and not only show the latest line up of digital cinema products, including the Sony STM-100 Theater Management System and CineWatch-remote-monitoring, but also digital signage solutions from the Ziris range, which takes the experience quality of lobby displays in cinema to a new level. Furthermore, experts from Sony Financial Services will be available to explain all details of Sony’s offerings to support  4K and “3D on 4K” technology deployment.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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