Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it has received a new order to provide 60 NEC digital cinema projectors to Beijing SunWah World Management Co., Ltd, China for theatres located throughout the People’s Republic of China (PRC). Initial projector shipments are expected to commence in Q3 ‘10, with the order slated for completion by early 2011.
Ballantyne Strong also announced that it has completed the opening of a new office in Shanghai, its second office in the PRC. The office supports Ballantyne’s sales, marketing and customer service efforts for the important Chinese market, which is one of the world’s fastest growing regions for cinema. The Company also has plans to open a Taiwan office in coming months.
John P. Wilmers, President and CEO of Ballantyne, commented, “China continues to be a very strong and accelerating market opportunity for us, and we are pleased to further expand our base of relationships to Beijing SunWah World Management. Our investment in establishing local offices throughout the country, including Ballantyne’s newly opened office in Shanghai, demonstrates a long-term commitment to this important market and has begun to yield substantial benefits such as this new relationship. We are very pleased that our customers in the Far East and other regions we serve have demonstrated a genuine appreciation for NEC’s state-of-the-art digital projection systems, as well as Ballantyne’s turnkey service and related product offerings, which satisfy a full range of digital cinema needs.”