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JENIN, West Bank—Jul 22, 2010

XpanD Sponsors Refurbishment Of Iconic Cinema in West Bank: Cinema Jenin To Open With Festival And New 3D Theater

World Leader in 3D Donates Cinema Package for Palestinian Theater Renovation
With an ambitious goal of bringing cutting-edge entertainment and good will to the West Bank, German filmmaker Marcus Vetter has teamed with international sponsors, including global 3D leader XpanD, to renovate and reopen the sole-standing cinema complex in the city of Jenin.  The project is inspired by Vetter’s documentary, offering the war-torn area an entertainment venue that hasn’t opened its doors since the 1980s.

Cinema Jenin will be reintroduced to the public with a film festival August 5-7, 2010, with the premiere of Vetter’s film, The Heart of Jenin, which recounts the story of a Palestinian man’s decision to donate his 12-year-old’s organs to Israeli children after an Israeli soldier accidentally shot the boy. The reopening also includes a new state-of-the-art 3D system, donated by XpanD, which will be unveiled at the festival and utilized for feature films on a regular basis. 

Approached by cinematic industry partner Carsten Schuffert of Bewegte Bilder Digital Cinema in October 2008, XpanD, without hesitation, donated on of its top-of-the-line system to Project Cinema Jenin.  XpanD CEO Maria Costeira believes whole-heartily that contributing to the reinvention of this once highly valued cinema would bring a new aspect of hope, entertainment and positive thinking to the West Bank territory. 

“The story of this heartwarming decision shines a humanizing light on the tension in the Middle East and the shadow this conflict is casting on the innocent bystanders in the area,” stated Costeira.  “The arts, especially cinema, are universally appealing to all cultures as they provide a window to catch a glimpse at some of these rarely seen aspects of the area’s day-to-day situations. It is XpanD’s hope that with Jenin’s addition of a 3D cinema, locals will have an opportunity to enjoy beautiful films, taking the constant, uneasy thought of war out of their minds for a few hours at a time.”
The complete XpanD system installed in Cinema Jenin includes: 500 pairs of X101 active 3D glasses, two infrared emitters, a synchronization distribution module, active glasses infrared tester, power supplies and a complete hardware set including the wiring, connections and cables, etc.

“Today, 3D is a game-changing technology that allows the world to express itself in a completely original way,” said Ami Dror, Chief Strategy Officer, XpanD.  “Cinema Jenin is using 3D entertainment to bring about a social movement; it’s a chance to really improve the livelihood of the people in the surrounding area by showing the inspirational story behind Vetter’s film.  It will truly inspire the masses.”
For more information about Project Cinema Jenin, please visit www.cinemajenin.org.
For more information on XpanD, please visit www.xpandcinema.com.  
About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page
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