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Dallas, TX—Mar 3, 2003

Texas Instruments Announces 2K Resolution DLP Cinema™ Technology

Continuing to demonstrate its commitment to making its DLP Cinema™ technology the technology of choice for digital cinema projection applications, Texas Instruments (TI) (NYSE: TXN) today announced it will be demonstrating a prototype DLP Cinema™ projector that displays 2K resolution and is capable of projecting on the largest screens in commercial theatres. The 2K resolution system is designed to broaden TI’s current DLP Cinema™ technology offering by allowing its customers to develop a range of products intended to fill movie screens of all sizes with the clear, sharp DLP Cinema™ image. TI will demonstrate the prototype system to exhibitors and industry insiders at ShoWest 2003, March 3-6 in Las Vegas, NV.

This system complements the current portfolio of DLP Cinema™ technology-enabled products offered by manufacturers BARCO, Christie and NEC Viewtechnology/ Digital Projection International. Texas Instruments DLP Cinema™ technology has been commercially deployed for almost four years, entertaining more than ten million movie-goers at over 110,000 shows in more than 150 theaters worldwide.

“We have worked closely with standards bodies and industry associations to identify and meet digital cinema industry needs and requirements,” said Doug Darrow, Business Manager, TI DLP Cinema™ Products. “Our 2K resolution product is a logical outflow of the collaborative process that has characterized the development of DLP Cinema™ technology- and we are pleased to offer another product with the incredible clarity, contrast and brightness of our DLP Cinema technology.”

DLP Cinema™ technology is the world’s only available digital cinema projection technology- it has been specifically designed to meet the needs of the theatrical community. DLP Cinema™ technology has been approved by the majority of Hollywood studios as a format to show first run feature movies-- more than 50 major motion pictures have been released digitally to date.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
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