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# 1958 Gertag Ediaphor

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Tokyo—Aug 20, 2010

Sony and TOHO Cinemas in Agreement for Total Digital Cinema System Solution

Sony Corporation and TOHO Cinemas Inc., the largest theater chain in Japan, have reached an agreement to install a total digital cinema system solution. Through this agreement, Sony 4K Digital Cinema projection systems will be installed in all TOHO Cinemas sites for each of the exhibitor’s 545 screens, not including co-operated theaters.

The installation is planned to be completed by December 2012.

Sony will provide TOHO Cinemas with a total digital cinema system solution, which mainly consists of Sony 4K digital cinema projectors and projection servers. Specifically, a theater projection system is connected through a network and is composed of a Theater Management System (TMS), which centrally controls content, and a central server system.

Sony will also provide TOHO Cinemas with designated maintenance and service including a customer call center, remote hardware and system monitoring, and periodic maintenance.

TOHO Cinemas can also utilize Sony’s comprehensive hardware, system, and service while reducing initial startup and maintenance costs.

"We value Sony's accomplishments in the digitalization of theaters, which it has achieved through cooperation with major Hollywood studios, domestic/overseas studios and distribution companies,” said TOHO Cinemas. “Sony is also the only company which can provide the high-resolution 4K projector as well as a complete and future-proof projection system.”

Recently, digitalization in the movie industry has been rapidly accelerating, and the number of screens with digital projection systems has been quickly expanding. According to estimates by the research firm Screen Digest, the number of digital screens will increase globally from 16,000 in 2009 to 25,000 in 2010, while the number of digital screens in Japan will double from 400 to almost 800.

Through digitalization of theaters, content can be maintained in master quality without deterioration from scratches or dust. Also, theaters have the flexibility to show alternative content such as live theater, concerts, and sporting events, thus creating additional revenue streams and increased programming options for customers.
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Since Sony introduced its “Digital Cinema Solution Service” in October 2009, there have been an increasing number of movie studios and distribution companies which have supplied digital film content as well as alternative content to theaters. Digitalization in the movie industry is expected to further accelerate, as a result of TOHO Cinemas efforts to digitize its theaters.
Sony will continue to promote its “Digital Cinema Solution Service” to domestic movie studios, distribution companies, and entertainment companies, and drive digitalization of theaters worldwide.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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