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# 1939 Baird

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Belgium—Sep 1, 2010

XDC and Rising Alternative Sign Cooperation Agreement For European Digital Distribution Services

XDC, the n°1 digital cinema service company in Europe, signs a cooperation agreement with Rising Alternative, the new pan-European alternative content distribution company, to provide, in Europe, digital mastering and distribution logistical services for their alternative content programmes.

The alternative content programmes, among which the HD programs from Milan's Teatro Alla Scala, the Salzburg Festival and the San Francisco Opera, as well as many more prestigious cultural institutions, represented and distributed by Rising Alternative, will now be digitally processed by the XDC Digital Content Lab in order to allow audiences in cinemas in Europe to enjoy the magic of alternative content. The agreement signed between XDC and Rising Alternative covers the technology cinema services required for the distribution of content in digital file format to digital screens installed in Europe. "We are very proud to have been selected by Rising Alternative as its technology partner in continental Europe. This results from our successful track-record for three years with Emerging Pictures with over 35 digital titles processed by XDC Digital Content Lab," said Alexandre Weiser, Content Services Sales Director, XDC. "We are used to serve a lot of cinemas all over Europe. Besides the digital mastering, we also offer added-value services like extranet applications, NOC (Network Operations Centre) services and a multilingual helpdesk available all the day and all the week."

"The collaboration with XDC, Europe's leading provider of digital cinema technology services is a logical choice in expanding the digital cinema distribution of Rising Alternative's programmes. No other company has the experience and record of excellence in performance that XDC has demonstrated over the years," stated Giovanni Cozzi , President of Rising Alternative.

Fabrice Testa, Vice President Sales & Business Development, XDC concluded: "We know Giovanni and his team for a while . and we are really happy to enhance our cooperation with them. Today, alternative content programmes have demonstrated that they can largely contribute to an expansion of the cinema revenues. For sure, the superb content catalogue from Rising Alternative will offer amazing experiences on the big screen."
About dcinex™:
Dcinex™, formed following the acquisition by XDC of FTT and Bewegte Bilder, is a pan-European commercial cinema company whose goal is to offer the most comprehensive range of cinema services to cinema exhibitorsand to distributors and beneficial owners. With comprehensive geographic coverage in all European countries, dcinex™ conducts its activities through two operating units dedicated to cinema exhibitors: Exhibitor Services, and to distributors and beneficial owners: Content Services. Dcinex™ Exhibitor Services focuses on the provision of end-to-end solutions, including the supply and installation of equipment, VPF funding, technical support and maintenance services. Dcinex™ Content Services offers a comprehensive range of post-production and mastering services for distributors and owners of content, as well as pan-European physical and electronic delivery, digital rights management and alternative content.

dcinex™ Directory page About Rising Alternative: Rising Alternative, founded by Giovanni Cozzi in 2009, distributes into cinemas worldwide the LIVE HD productions of many of world's most prestigious performing arts institutions such as the Salzburg Festival , the Berliner Philharmoniker , Madrid's Teatro Real , the San Francisco Opera, , the Wiener Philharmoniker, the Bregenz Festival  as well as the Operas on Location such as the Rigoletto in the original settings in  Mantua. The programs are distributed both LIVE and via DCPs.  The company also acts as the international sales representative for the alternative content controlled by Emerging Pictures,  a pioneering company in digital cinema , and which Giovanni Cozzi co-founded in the year 2000. Through this collaboration, Rising Alternative also brings to cinemas the productions of the Milan's Teatro alla Scala, Barcelona's Gran Teatre del Liceu, the Teatro Comunale di Bologna and many other Italian Opera houses. Rising Alternative maintains staff and presence in the United States, the United Kingdom, Italy and Germany. Rising Alternative Directory page
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