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# 1999 Hughes JVC

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Kortrijk, Belgium—Sep 3, 2010

Barco Treats Cinemark to First Live Demo of DLP Cinema® Enhanced 4K

During a recent company visit from Cinemark, Digital Cinema pioneer Barco held a live demonstration of a pre-launch version of its upcoming DLP Cinema® Enhanced 4K projector. This demo shows that Barco is rapidly paving the way for the commercial release of its 4K projector line, which will complement its current 2K projector offering in early 2011.

Cinemark, the second largest motion picture exhibitor in the world, was treated to Barco's 4K demo during a visit last week. Attendants were shown a live screening of native 4K content.  Walter Hebert, Senior Vice President for Cinemark commented: “At Cinemark, we were the first to commit to DLP Cinema® Enhanced 4K technology to provide our customers with the most unforgettable movie experience. What we have seen from Barco during their 4K live demo last week definitely fits the bill. The images projected by Barco's DP4K-32B are without any doubt the sharpest and brightest 4K images I have ever seen. It confirms once again that we made the right choice when we decided to put our trust in Barco for our global digital cinema roll out. We are excited to be offering this DLP Enhanced 4K experience to our worldwide customers in the very near future.” 

“With Barco, Exhibitors are offering moviegoers the premium digital cinema experience. Our overwhelming success in the market shows that customers have embraced our DP2K family as the most complete range of DCI certified digital cinema projectors, offering the perfect match for every screen. The addition of Barco's DLP Cinema® Enhanced 4K projectors to the family will strengthen this even further”, says Wim Buyens, Vice-President Digital Cinema at Barco. “While we remain fully committed to our DP2K platform and 2K as the industry standard, our upcoming DP4K projectors will allow us to also serve the Enhanced 4K segment, which will mainly focus on premium cinema screens.” 

Barco has always been at the forefront of Digital Cinema with numerous unique innovations and industry-firsts, such as a sealed optical engine, true modular design and full-panel triple flash 3D technology. Barco's DLP Cinema® Enhanced 4K projectors will continue this technology leadership, and will inherit the widely acclaimed benefits of the proven DP2K family, including best-in-class light efficiency, lowest lamp cost, and easy serviceability thanks to the unique modular design. In addition, Barco will be introducing its latest innovation, a unique, patented cooling system, creating the Coolest 4K Engine in the world. For exhibitors, this results in unrivaled reliability and longer lifetime. 

Barco plans to lift the veil on its DP4K range at ShowEast in Orlando in October. Shipments are expected to begin in early 2011, as production will ramp up in line with the availability of 4K DMD chips from Texas Instruments. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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