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# 1930 Baird

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Rochester, New York—Sep 16, 2010

Kodak Announces Revolutionary 3D Digital Movie Projection Technology

Eastman Kodak Company announced today that it has developed revolutionary laser projection technology that delivers both 2D and bright 3D images within today's stringent technical standards for digital motion picture presentation. Kodak is currently demonstrating a prototype projector incorporating the KODAK Laser Projection Technology to key industry leaders.
 
"So far, reaction has been tremendous," said Les Moore, Kodak's chief operating officer for Digital Cinema. "In addition to producing a wide range of colors, the KODAK Laser Projection Technology offers wide dynamic range, deep blacks, and a bright 3D image display. I think people see this technology as a potential game-changer for digital projection."
 
According to Moore, the KODAK Laser Projection Technology is a key ingredient to potential improvements in digital cinema picture quality for future movie-goers. This technology offers the potential for a reduction in total cost of ownership through a cost-conscious design, combined with the efficiencies gained through using laser illumination systems including, lower energy consumption and the anticipated long lifetime of lasers. 
 
Kodak is currently in discussions with potential licensing partners to commercialize a projector product using the KODAK Laser Projection Technology.
 
Kodak has invited industry participants to a series of demonstrations of the projector at the company's in-house theater, Theater on the Ridge, located in Rochester, NY. For more information about Kodak's 3D laser projector and technology demonstrations, please visit http://www.kodak.com/go/laserprojection.
 
"Kodak continues to be a leader in the entertainment industry," said Kim Snyder, president, Entertainment Imaging, Kodak. "We're driving revolutionary improvements in digital cinema projection technology that can significantly improve the theatrical experience for the moviegoer - especially in 3D - the range of available tones and colors for the creative community, and the cost of ownership for the exhibitor."
About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page
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More Kodak Press Releases: Jun 3, 2013 Kodak Reaches Motion Picture Film Deal with 20th Century Fox Oct 17, 2011 IMAX Licenses Exclusive Right to Kodak's Next-Generation Laser Projection Technology Feb 24, 2011 FDA Greenlights Kodak Laser Projection Technology Oct 15, 2009 Marcus Theatres to Feature Kodak Digital Cinema in Omaha Mar 24, 2009 Kodak Is First to Demonstrate Fully-Integrated Ads on the Server Mar 19, 2008 France’s CST Puts Kodak Digital Cinema to the Test Mar 12, 2008 Empire Theatres Limited Chooses Kodak to Expand Digital Installations Mar 10, 2008 Goodrich Quality Theaters Selects Kodak for Circuit-Wide Digital Conversion Mar 7, 2008 Santikos Theatres is First to Select Kodak for Circuit-Wide Digital Deployment Mar 6, 2008 Hoyts Chadstone Pilots Automated Digital Cinema System Mar 3, 2008 3D Cinema Anticipated To Take Australian Audiences By Storm In 2008 Feb 5, 2008 Santikos Theatres Joins Kodak Digital Cinema Family Jan 31, 2008 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital 3D Jan 11, 2008 Kodak Digital Cinema to Manage Pre-Show Content for Warner Bros. International Cinemas in Italy Dec 18, 2007 Cineplex Entertainment Selects Kodak For Newest Complex Oct 8, 2007 Kodak to Showcase Its ‘Evolving’ Theatre Management System at ShowEast Systems are driving full feature schedules on two continents in working cinemas Sep 6, 2007 Cinema Ambasciatori chooses Kodak for digital feature presentations Jul 16, 2007 Kodak And Supercinema Clarici Bring Digital Cinema To Italy Jun 23, 2007 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital More
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