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# 1938 Baird

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Morristown, NJ and Los Angeles, CA—Sep 27, 2010

Cinedigm to Commence Dickinson Theatres 250 Screen Installation for Phase 2 Deployment Program

Exhibitor-Buyer Financing Structure to Expedite Deployment
Cinedigm Digital Cinema Corp. (CIDM 1.35, -0.04, -2.88%) , the global leader in digital cinema, today announced that its Phase 2 digital cinema deployment program Exhibitor-Buyer financing option will be used by Dickinson Theatres to commence installations of 250 digital cinema systems at 25 sites immediately. One-half of the installations are anticipated to be complete in the next 12 months.

Dickinson was one of the first exhibitors to commit to Cinedigm's Phase 2 program though was not included in Cinedigm's backlog until today given the undetermined financing. With this updated agreement and Dickinson's exhibitor self-financing plan, Dickinson will complete the digital conversion of all their theatres. Dickinson will celebrate its 90th anniversary in November 2010 with its first digital cinema screens up and running. These newly transitioned screens will allow Dickinson to bring 3D movie extravaganzas, live sports programming, 3D concert films, event programming and much more to the audiences it serves across ten states.

"We have been looking forward to working with Cinedigm on our digital cinema program and are excited to be moving forward," said John Hartley, President and CEO of Dickinson Theatres. "Not only do they provide the best transitional services, but their leadership bringing high quality alternative content and live 2D and 3D events to theatres confirms that we'll be bringing the best to our audiences."

"We are delighted to reaffirm our partnership with Dickinson Theatres," said Chuck Goldwater, President, Cinedigm Media Services Group. "They bring a personal touch to their dedication to their customers combined with an excellence in operations that has earned them an outstanding reputation in the markets they serve. With digital cinema they will extend that dedication even further with a greater variety of exciting programming options for their customers."

Cinedigm's Phase 2 plan will bring up to 10,000 additional screens to the global roster of fully digital theaters. Such theaters are fully networked, turnkey systems that are simple and cost-efficient to operate. These screens will join the growing number of fully digital Cinedigm-Certified(TM) screens around the world.

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema. It facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans. Cinedigm is also the digital cinema integrator of choice for the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators in United States and Canada.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Dickinson Theatres: Entertaining audiences in the Midwest for 90 years, Dickinson Theatres continues to provide motion picture excellence with quality presentations and superior customer service. Ron Horton, the new President & CEO is continuing to lead the company into the digital age. The company currently operates 18 theatre locations with 210 screens across 7 states. With unlimited projected growth, stability in operations and a never-ending pursuit to please customers, Dickinson Theatres strives to be the premier movie exhibition company in the Midwest. The fundamental goals of the company rests in the enduring mission statement: "Dickinson Theatres is dedicated to serving customers as we would our own families –in an environment of trust, innovation and fun." Dickinson Theatres Directory page
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