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# 1939 Baird

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Rancho Cordova, CA—Oct 5, 2010

Ajay Theatres Selects Barco

Tennessee theatre chain Ajay Theatres to become an all-Barco exhibitor with the purchase of 56 digital projectors for four theatres serving the southwestern part of the state
Barco, a global leader in digital cinema, announced today that Ajay Theatres has purchased 56 digital cinema projectors from its C-Series product line. The exhibitor will be placing a Barco projector in every theatre in the chain, from its smallest 100-seat venue to its largest, which features a 40+-foot wide screen with seating for 350 moviegoers. All theatres will be equipped to show both 3D and 2D movies. 

In an effort to standardize Ajay's theatre platform and simplify operations, the exhibitor elected to purchase 56 projectors, including 53 DP2K-15C units and three Series 1 DP-1500 models acquired from Barco last year. “We knew that Barco had the brightest projector, but what was even more important to us was their outstanding service and training program, in addition to really great ongoing technical support. Four of us have completed Barco's Installation Service Level I training, I have completed Barco's Advanced Service Level II training, and we are ready to install projectors as soon as they arrive. Another key reason we decided to go with all Barco was the projector's modularity, which makes the projectors so easy to maintain,” commented Deepak Keshani, owner of Ajay Theatres. 

The Barco DP2K-15C features Texas Instruments' proven 0.98” DLP Cinema® chip, producing a first-class movie experience with consistent brightness, rich contrast and vibrant colors. The 15C was designed as a budget-friendly, compact model offering simplified serviceability and extended product lifetime. Its easy-to-use, fully modular architecture minimizes downtown, reduces spare parts requirements, and speeds up technicians' learning curves, significantly decreasing total cost of ownership. Like all projectors in the Series 2 product line, the 15C is DCI-compliant, and features a proprietary sealed engine and advanced DMD cooling to preserve image brightness, in addition to low lamp operating cost and reusable filters, which minimize maintenance time and cost. 

“By offering a full range of digital cinema projectors supported by top-notch training and service, we can provide a solution to suit every exhibitor's budget, venue size, and technical ability. Ajay Theatres will now be able to showcase first-run movies in 3D or 2D, bringing high-quality entertainment to the area while keeping operating costs low, an especially critical factor for an independent exhibitor,” commented Todd Hoddick, VP Digital Cinema for Barco North America. 

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Ajay Theatres: Founded in 1985 by owner Deepak Keshani, Ajay Theatres is a Memphis, Tennessee-based chain of theatres operating 56 screens with locations in Memphis, Jackson and Bartlett. The Hollywood Theatre, a new 20-plex in Bartlett, is its flagship theatre. For more information, visit www.moviepage.com. 
Ajay Theatres Directory page
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