Start / Menu > Find Press Releases > Full Press Release
Rancho Cordova, CA—Oct 5, 2010
Ajay Theatres Selects Barco
Tennessee theatre chain Ajay Theatres to become an all-Barco exhibitor with the purchase of 56 digital projectors for four theatres serving the southwestern part of the state
Barco, a global leader in digital cinema, announced today that Ajay Theatres has purchased 56 digital cinema projectors from its C-Series product line. The exhibitor will be placing a Barco projector in every theatre in the chain, from its smallest 100-seat venue to its largest, which features a 40+-foot wide screen with seating for 350 moviegoers. All theatres will be equipped to show both 3D and 2D movies.
In an effort to standardize Ajay's theatre platform and simplify operations, the exhibitor elected to purchase 56 projectors, including 53 DP2K-15C units and three Series 1 DP-1500 models acquired from Barco last year. “We knew that Barco had the brightest projector, but what was even more important to us was their outstanding service and training program, in addition to really great ongoing technical support. Four of us have completed Barco's Installation Service Level I training, I have completed Barco's Advanced Service Level II training, and we are ready to install projectors as soon as they arrive. Another key reason we decided to go with all Barco was the projector's modularity, which makes the projectors so easy to maintain,” commented Deepak Keshani, owner of Ajay Theatres.
The Barco DP2K-15C features Texas Instruments' proven 0.98” DLP Cinema® chip, producing a first-class movie experience with consistent brightness, rich contrast and vibrant colors. The 15C was designed as a budget-friendly, compact model offering simplified serviceability and extended product lifetime. Its easy-to-use, fully modular architecture minimizes downtown, reduces spare parts requirements, and speeds up technicians' learning curves, significantly decreasing total cost of ownership. Like all projectors in the Series 2 product line, the 15C is DCI-compliant, and features a proprietary sealed engine and advanced DMD cooling to preserve image brightness, in addition to low lamp operating cost and reusable filters, which minimize maintenance time and cost.
“By offering a full range of digital cinema projectors supported by top-notch training and service, we can provide a solution to suit every exhibitor's budget, venue size, and technical ability. Ajay Theatres will now be able to showcase first-run movies in 3D or 2D, bringing high-quality entertainment to the area while keeping operating costs low, an especially critical factor for an independent exhibitor,” commented Todd Hoddick, VP Digital Cinema for Barco North America.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
About Ajay Theatres:
Founded in 1985 by owner Deepak Keshani, Ajay Theatres is a Memphis, Tennessee-based chain of theatres operating 56 screens with locations in Memphis, Jackson and Bartlett. The Hollywood Theatre, a new 20-plex in Bartlett, is its flagship theatre. For more information, visit www.moviepage.com.
Ajay Theatres Directory page
More Barco Press Releases:
Dec 7, 2016
Barco Showcases Future Cinema Technology at CineAsia 2016
Dec 7, 2016
Barco Laser Stars in Yeosu’s ‘All-Laser Multiplex’, A First in Korea
Dec 6, 2016
Barco Spurs Conversion to Laser Cinema Projection with the Launch of 7 New Laser Cinema Projectors
Dec 2, 2016
Barco Lobby Experience at Regal L.A. LIVE wins the ‘Best Leisure Install’ DailyDOOH Award
Dec 2, 2016
MBO and Barco Close Exclusive Partnership for New All-Laser Landmark Cinema in Kuala Lumpur
Dec 1, 2016
Royalty visits Austin: HRH Princess Astrid of Belgium bestows Honor of Distinction upon Cinemark Founder Lee Roy Mitchell
Nov 15, 2016
AEG, Regal and Barco Complete the First All-Laser Multiplex on the U.S. West Coast
Oct 20, 2016
Cinesystem Cinemas in Brazil Becomes First “All-Laser” Theater in Latin America, Powered By Barco
Oct 17, 2016
Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience
Oct 13, 2016
Barco Presents Latest Laser Projection Innovations at ShowEast 2016
©Copyright 2003 - 2016
. All rights reserved.