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# 1951 RCA

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SYDNEY—Oct 28, 2010

Deluxe Australia Announces Satellite Plans

Industry veteran Adrian McCarten will lead team in preparing satellite services for digitally equipped theaters in Australia and Asia.
Deluxe Australia, a subsidiary of Deluxe Entertainment Services Group Inc., today announced the appointment of experienced satellite veteran Adrian McCarten to the newly created role of Digital Content Distribution Executive.

Based in Sydney, Adrian will spearhead deployment of Deluxe's satellite initiatives throughout the region as an extension of Deluxe Australia's leading Digital Cinema operations which already provides reversioning, mastering, replication, Digital Cinema Packaging (DCP), hard-drive distribution and key management services for its Hollywood studio customers into Australia, New Zealand and the Asia Pacific. Deluxe's planned network will deliver traditional 2D and 3D feature films, live events, special content, and other programming designed for digitally equipped theaters.  

"Adrian comes to us as an experienced Operations Manager with an in-depth knowledge around signal transmission methodologies and is very well networked globally," says Alaric McAusland, Deluxe Australia's Managing Director. "Deluxe Australia is already the leading local provider of services in film and digital media to the entertainment industry. Adrian's appointment marks the next evolution in our theatrical distribution services for the region which will ultimately give distributors and exhibitors confidence in partnering with a proven operator," adds McAusland.

The announcement comes after Deluxe Entertainment Services Group's recent joint venture with Echostar Corporation (Deluxe / EchoStar LLC) to build an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada; and the announcement in June that Deluxe Digital London had reached an agreement with Arqiva to use their European Digital Cinema Platform for the electronic delivery of DCPs from international studios to cinemas across Europe.

McCarten led the team that installed Australia's inaugural digital cinema satellite network and managed its first live satellite broadcast for the Australian Ballet's production of "The Nutcracker", live from the Sydney Opera House in December 2007. Since then he has produced and managed FIFA World Cup in Live 3D, Andre Rieu, "Live from the Red Carpet" and the "Twilight Fan Event".

"I'm extremely excited to be joining Deluxe," says McCarten. "Deluxe's view of satellite technology is pivotal to the future of distributing digital content and I am looking forward to working with local exhibitors and distributors in creating new opportunities in the digital cinema sector," adds McCarten.  


About Deluxe Entertainment Services Group Inc.: Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption.  Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management, and new digital solution-based technologies.  With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. Deluxe Entertainment Services Group Inc. Directory page
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