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# 1941 RCA

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Port St. Lucie, Fla.—Nov 18, 2010

Digital Domain Holdings Acquires In-Three

Florida based media group expands digital services and technology portfolio
Digital Domain Holdings, parent company of Academy Award®-winning digital studio Digital Domain, announced today that it has reached an agreement to acquire 3D stereo studio In-Three, Inc., developer of the Dimensionalization® process that converts 2D films into high quality, 3D stereo imagery.

Digital Domain Holdings CEO John Textor said, “In-Three has been a pioneer in the research and development of stereoscopic technology. This partnership adds large scale production to In-Three’s world class technology, while creating new jobs in the state of Florida.”

Digital Domain studios in California and Vancouver recently completed production on Walt Disney Studios’ TRON: Legacy, which was generated and produced in stereoscopic 3D. In-Three completed 3D stereo work on Tim Burton’s visionary blockbuster Alice in Wonderland, which grossed over $1 billion at the worldwide box office.

“For over 10 years we have been intensely focused on bringing rich and immersive 3D images to the screen,” said Neil Feldman, In-Three CEO. “We are excited to work with Digital Domain to deliver quality 3D stereo entertainment experiences for today’s audiences.”

“3D stereo movies exploded on the market this year,” added Digital Domain CEO Cliff Plumer. “Alice in Wonderland was a visually amazing 3D immersive experience, and TRON: Legacy will end the year with another dazzling 3D entertainment event. I have known Neil and the talented artists and technologists at In-Three for a long time. We will collaborate to provide the highest quality 3D stereo solutions to filmmakers.”

The In-Three team will be based out of Digital Domain Holdings’ headquarters in Port St. Lucie, Florida.
About In-Three, Inc.: Organized in 1999 to pioneer research and development in stereoscopic reconstruction of two dimensional images, In-Three, Inc. developed and patented a process (called Dimensionalization®) and a suite of software (called IN3D® -- the "In-Three Depth builder") that make it practical to convert 2D films into high quality, artifact-free 3D films. In-Three is unique in offering a director the ability to select the dramatic impact appropriate to each scene. It does this by providing a range of “style” and “degree” choices (see our paper describing Dimensionalization control choices). This capacity to incorporate artistic intent in 2D to 3D construction is an inherent and distinguishing feature of Dimensionalization. In addition to developing and continuing to refine Dimensionalization, In-Three has created the staff and systems that make “Dimensionalization by In-Three” an appropriate choice for directors and studios. In-Three, Inc. Directory page About Digital Domain Holdings:
Digital Domain Holdings is the parent company of California-based Digital Domain, the Academy
Award®-winning digital production studio. In 2009 Digital Domain Holdings began developing a large-scale digital production studio in the city of Port St. Lucie, Florida. Due to the growth and success of Digital Domain in California and Vancouver, Digital Domain Holdings has accelerated its hiring plans in Florida to provide additional capacity for both traditional and stereoscopic 3D visual effects. The company has also recently announced plans to build the Digital Domain Institute in West Palm Beach, Florida, a four-year program in advanced digital media supported by the College of Motion Picture Arts at Florida State University.
Digital Domain Holdings Directory page
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