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# 1939 Format Debate

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Los Angeles and Knoxville—Jan 27, 2011

RealD and Regal Entertainment Group to Double 3D Cinema Screen Count

Agreement Adds 1,500 Screens to Existing Commitment for a Total Deployment of Up to 3,000 RealD 3D-Enabled Screens
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, and Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that they have agreed to expand their 3D cinema relationship by adding up to 1,500 additional RealD 3D-enabled screens across the Regal Entertainment Group theatre circuit. 

This agreement amends the May 2008 contract, which provided for the installation of 1,500 RealD 3D-enabled screens, doubling the arrangement to up to a total of 3,000 RealD 3D-enabled screens.
 
“We continue to see high demand from moviegoers for RealD’s premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout,” said Amy Miles, CEO of Regal Entertainment Group.  “Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.”  
 
“Regal is the largest theatre circuit in the United States and their expanding up to 3,000 RealD 3D-enabled screens shows an unwavering commitment to 3D and an acknowledgement of the premium entertainment experience RealD delivers,” said Michael V. Lewis, Chairman and CEO of RealD Inc.  “Demand for 3D continues to rise with Hollywood releasing 22 3D films in 2010 and approximately 32 3D films currently slated for release in 2011.”
 
RealD is one of the world’s leading 3D technology licensors for movie theaters with the 15 largest motion picture exhibitors in the world using RealD 3D-enabled screens. As of the fiscal quarter ending September 24, 2010, RealD had deployed its 3D technology on approximately 9,300 theatre screens worldwide.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Regal Entertainment Group: Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,307 screens in 564 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 30, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Regal Entertainment Group Directory page
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