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Hollywood, CA—Feb 14, 2011

MasterImage 3D Reveals New 3D Displays and Immersive 3D User Interface at Mobile World Congress

Showcases cell-matrix parallax technology on new 7" 3D display featuring an early look at an immersive 3D user interface
At the mobile industry's premiere event, MasterImage 3D, LLC is giving attendees a look at what's possible with mobile 3D today, via demonstrations of a 3D user interface and ultra-high quality 3D displays for smartphones and tablets. The company will demonstrate its new 7" 3D display and 3D user interfaces from content partner Scaleform at Mobile World Congress (MWC), February 14-17 in Barcelona.

At its exhibit stand, 2B13 in Hall 2, the company is showing its MasterImage Stereo Kit (MISK) to hardware, OS, carrier and content partners across the mobile ecosystem. The hardware/software system features an auto-stereoscopic 3D display based on MasterImage's cell-matrix parallax barrier, which delivers a wider viewing angle, brighter image and portrait/landscape modes than 3D displays that employ a 'striped' approach. 

On this device MWC attendees will see a groundbreaking 3D user interface from Scaleform that shows the beginnings of the holographic mobile experience. MasterImage 3D demonstrations also feature a number of 3D movie trailers from the latest blockbuster films, 3D commercials, updated gameplay from Crytek's Crysis 2, and an assortment of AAA video game footage samples supplied by the S-3D Gaming Alliance (www.s3dga.com) and its member companies.

"These demonstrations give you a feel for where 3D is going," said Roy Taylor, GM of 3D Mobile Display at MasterImage 3D. "As 3D content starts to pop off the screen, the possibilities for gaming, mobile entertainment - even merchandising, get really exciting. 3D UIs are in their early days but stand to be highly disruptive on many fronts. The holographic chess game from "Star Wars" is truly on the horizon."
MasterImage Contacts: Sales Contact: cinema@masterimage3d.com
 
Press Contact: marketing@masterimage3d.com


About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 7,000 3D cinema systems in over 70 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page MasterImage 3D, Inc. Web Site
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