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# 1939 Format Debate

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Liège, Belgium—Feb 18, 2011

XDC and S & B Cinemas Ltd Agree To Deploy Digital Screens in UK

S & B Cinemas, operators of The Ritz Cinema, Burnham on Sea, a dynamic UK exhibitor and XDC, the n°1 digital cinema service company in Europe, have agreed on the terms for a deployment of digital cinema systems under XDC's VPF funding scheme.

Pat Scott, Managing Director of The Ritz Cinema Burnham on Sea, said: "We made the decision to go with XDC because they offered the most cost effective and simple VPF financing solution with excellent technical expertise and support through our existing service provider. With the help of XDC both of our screens will now benefit from the advantages of digital cinema: 3D experience and alternative content programmes. We can't wait to be all digital "

David Pope, XDC's Director UK Operations added: "I am thrilled that Pat has chosen to go ahead with XDC. The Ritz Cinema at Burnham on Sea has a real community spirit.. It's a small family owned business that prides itself in offering a very high quality service. Pat and his team have already embraced digital technology with the support of Bell Theatre Services for screen 1 and we are very happy to be working with them to make The Ritz fully digital "

Under the terms of the agreement with XDC, S & B Cinemas will have Series 2 DCI-compliant digital projection systems installed. A content delivery network will also be implemented by XDC in order to allow distributors to deliver films directly by satellite and/or broadband connection to the cinemas, as well as to give the opportunity to The Ritz Cinema Burnham on Sea to perform live 2D and 3D transmissions.

All the systems will be connected to the XDC's NOC (Network Operations Centre) which will perform the hotline support and the preventative remote maintenance. Thanks to the sophisticated XDC's CineStore Data web-based application, the frontline support (with the possibility to have a full remote monitoring of the digital systems) will be directly managed by XDC's local integrator Bell Theatre Services, which will also take care of the installations and maintenance supported by XDC's NOC services.

S & B Cinemas are the second UK Exhibitor to contract with XDC. Other UK exhibitors are planning to start their digital roll out with XDC over the next few months. XDC is targeting to rapidly increase its UK operations in order to manage the deployment and the support of about 400 screens.
About dcinex™:
Dcinex™, formed following the acquisition by XDC of FTT and Bewegte Bilder, is a pan-European commercial cinema company whose goal is to offer the most comprehensive range of cinema services to cinema exhibitorsand to distributors and beneficial owners. With comprehensive geographic coverage in all European countries, dcinex™ conducts its activities through two operating units dedicated to cinema exhibitors: Exhibitor Services, and to distributors and beneficial owners: Content Services. Dcinex™ Exhibitor Services focuses on the provision of end-to-end solutions, including the supply and installation of equipment, VPF funding, technical support and maintenance services. Dcinex™ Content Services offers a comprehensive range of post-production and mastering services for distributors and owners of content, as well as pan-European physical and electronic delivery, digital rights management and alternative content.

dcinex™ Directory page
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