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# 1933 Sanabria

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Rancho Cordova, CA USA—Feb 23, 2011

Barco Promotes Key Digital Cinema Executives to Manage New Entertainment Division

Todd Hoddick, formerly VP Digital Cinema for Barco North America, has been promoted to lead Barco’s newly expanded Entertainment Division, while Patrick Lee takes lead for Digital Cinema in North America.
Digital cinema pioneer Barco is pleased to announce the promotions of Todd Hoddick and Patrick Lee, two key executives who have been highly instrumental in spearheading the exponential growth of the company’s Digital Cinema division during the past three years.  
 
Todd Hoddick, who joined Barco in 2008 to lead Barco’s Digital Cinema organization in North America, brings almost 20 years of experience in the Entertainment industry including his tenure at The Walt Disney Company and Technicolor plus numerous successful consulting engagements with Twentieth Century Fox, Sony and others in the industry. Todd has been tapped to lead Barco’s newly expanded Entertainment Division in North America.  In his new role, Hoddick will be responsible for a portfolio of businesses, including Events, Corporate A/V and Digital Cinema. “It is with great pleasure that I welcome Todd as the new VP of the Entertainment Division for North America. Since his arrival at Barco, Todd has been instrumental in both establishing our Digital Cinema business in North America and in creating Digital Cinema strategy worldwide,” commented Wim Buyens, VP Entertainment for Barco Worldwide.  “I have every confidence that he will continue to soar in his new role.” 
 
Within the Entertainment Division, Patrick Lee has been promoted to Vice President of Digital Cinema for Barco North America.  He is well positioned to lead this business after supporting the business development and growth of Digital Cinema for the past three years.  Ensuring continuity within the business, Patrick will report directly into Todd Hoddick.  Prior to joining Barco, Patrick held multiple leadership roles within PricewaterhouseCoopers’ Entertainment and Media advisory practice where he consulted for a variety of clients, including Microsoft and DreamWorks, and where he helped launch a joint venture for Fox and NBC Universal (Hulu.com).  “Patrick has been an integral part of driving the exponential growth in Digital Cinema at Barco and I am confident he will take this business to new heights,” commented Hoddick. 
 
These management changes are effective immediately.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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