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# 1926 GE

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Denver, Co.—Mar 7, 2005

Big Screen Digital™ to Debut 100% High-Definition Theatre Network at ShoWest 2005 in Las Vegas

Big Screen Digital™ will debut its 100% high-definition digital pre-feature network at the prestigious ShoWest 2005 Convention. Motion picture professionals from around the world will experience the extraordinary Big Screen Digital advertainment pre-show program at Bally’s Paris Las Vegas. Movie-goers now have a modern high-definition alternative to 1960’s era slide shows, rolling stock, and low resolution advertising before the main feature starts.

Big Screen Digital has developed technology for a state-of-the-art national Digital Theatre Network™ (DTN) to deliver 100% high-definition digital video content with genuine Dolby 5.1 audio for the over 400 nationwide theatre chains in North America. Both in-theatre and in-lobby systems and advertainment will be demonstrated in the Big Screen Digital theatre at ShoWest. Big Screen Digital’s DTN is the first 100% True High Definition delivery system for theatres modeled after a broadcast environment.

“Big Screen Digital set-out to enhance the movie going experience by developing the next generation of pre-feature advertainment,” stated Justin Allen, Founder and Interim CEO of Big Screen Digital. “We are proud of our new high-definition standard and can’t wait to show motion-picture professionals how fantastic movie trailers and other content look and sound on our Digital Theatre Network.”

ShoWest is the largest annual convention for the motion picture industry. Thousands of theatre owners and operators from around the world will descend upon Las Vegas on March 14-17. Participants are invited to join Big Screen Digital for an advertainment demonstration in the Las Vegas Ballroom 5. The 15 minute demonstration will start on the half hour during the following hours: Monday March 14 from 4:00-6:00 PM, Tuesday from 2:00-6:00 PM, Wednesday from 10:00 AM-5:00 PM and Thursday from 9:00 AM-1:00 PM.

“We are proud to be a part of the ShoWest event and look forward to demonstrating our commitment to quality entertainment and advertainment for theatre goers,” said Don Hawkinson, Vice President of Marketing for Big Screen Digital.

The Big Screen Digital theatre network features 3-chip DLP™ high definition projection technology and genuine Dolby 5.1 audio. ShoWest attendees will enjoy national, regional and local advertising, movie trailers, alternative content, and hosted advertainment in the Big Screen Digital demonstration theatre all in high-definition.

For more information or to setup a private screening for your theatre at ShoWest contact Big Screen Digital at 1-888-269-8335.
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