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# 1932 Baird.

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Rancho Cordova, CA, USA—Feb 24, 2011

Barco and Cinemark Are the First to Initiate Commercial 4K DLP Deployments

Today, Barco achieved another industry first by shipping its new DLP Cinema® 4K projector to Cinemark Holdings, Inc., marking the first commercial installation of DLP Cinema® Enhanced 4K in the world
Digital cinema pioneer Barco began shipments of its newly released DLP Cinema 4K projectors to Cinemark's (NYSE: CNK) theatres today, starting with Cinemark's West Plano, Texas theatre. This shipment of native 4K DLP projectors is another milestone demonstrating Barco's technology leadership. In the same way that Cinemark has achieved differentiation in the market with its XD concept, Barco will continue to help deliver a premium experience for moviegoers with its 4K projectors. 

“Across the globe, the Cinemark brand represents a premium digital cinema experience. As a premiere movie exhibitor, it is critical for us to continually offer the best technology available at all times and with Barco's unparalleled brightness, image quality and reliability, we know that we can deliver the ultimate theatre experience to our patrons time and time again,” commented Alan Stock, CEO of Cinemark. “Just as importantly, Barco has met every single commitment they've made to Cinemark, including 100% on-time installations even with a very aggressive deployment schedule.” 

Barco has rapidly lifted production to fulfill demand around the world, providing several models of its DLP 4K projectors for the various theatre footprints maintained by Cinemark. The DP4K-32B will be installed in Cinemark's largest theatres, including XD premium auditoriums, while the DP4K-23B will be deployed in the majority of Cinemark's standard auditoriums. Barco's projectors feature the highest image quality and Guinness world record brightness, with a modular design that enables easy installation and maintenance, an intuitive user interface and smart auto lamp alignment, all at the lowest total cost of ownership, thanks to low lamp and electrical operating costs, reusable filters, and minimal maintenance requirements. 

“Cinemark continues to be a fantastic partner to Barco and we are very happy to keep them at the forefront of movie exhibition. Our continued technology leadership, featuring numerous industry firsts, ensures that our projectors perform at the highest caliber to provide a rich, immersive, and differentiated experience for their moviegoers,” commented Todd Hoddick, VP of Barco's Entertainment Division in North America. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 507 theatres with 5,746 screens in 41 U.S. states, Brazil, Argentina and 12 other Latin American countries as of September 30, 2015. Cinemark Holdings, Inc. Directory page
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