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# 1965 Dalto

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Liege, Belgium—Mar 4, 2011

Barco Broadens its Digital Cinema Offering Through the Acquisition of the XDC Cinestore Knowhow

Digital Cinema pioneer Barco has announced the extension of its digital cinema product offering through the acquisition of the CineStore activities of cinema solutions provider XDC. The acquisition fits within Barco's broader strategy to move up in the value chain from digital projection supplier to provider of total cinema visualization solutions.

XDC's CineStore team, based in Liege, Belgium, will bring profound software knowhow and  in-depth market knowledge of the digital cinema business. XDC has more than ten years of experience in graphical user interface design and theater management systems for the digital cinema industry.

Last year, Barco also acquired the digital signage expertise of dZine. With the addition of CineStore, the company can now offer its customers an integrated theater management system, spanning both the theater and the lobby, while at the same time strengthening its software capabilities. Moreover, the acquisition will enable Barco to also deliver solutions for content play out.

"CineStore's activities are a strong, value-added complement to our existing digital cinema offering. Adding CineStore's skills and experience to our business will allow us to further strengthen our market position, while maintaining our key strong points of interoperability and highest image quality," says Wim Buyens, VP Barco Digital Cinema. "We stand by our strategy not to be a VPF integrator. Instead, we will remain focused on supplying visualization technologies and products for the professional digital cinema community," Buyens continues.

XDC Group CEO, Serge Plasch said: "Barco and XDC share a long history of collaboration in digital cinema. Our decision to sell the CineStore activities was prompted by our strategy to focus on service to exhibitors while becoming the leading European cinema integrator. XDC will also increase its activities in integrated cinema software solutions, network and content delivery services. Within this strategic framework, CineStore capabilities are no longer considered core business".

The acquisition of CineStore activities will be closed by the end of Q1 2011.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
dcinex™ Directory page
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