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# 1935 Scophony

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Morristown, NJ, and Los Angeles, CA,—Mar 9, 2011

Cinedigm Digital Cinema Corporation Announces Digital Deployment for Cinemaworld of Florida, Inc.

Deal will enable the rollout of 43 New NEC Digital Cinema Screens
Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), the global leader in digital cinema, today announced the deployment of 43 Cinedigm-Certified™ screens across 3 existing Cinemaworld of FL, Inc. locations in Florida and Rhode Island. Utilizing NEC digital cinema projectors & GDC servers provided by Ballantyne-Strong, the installations are anticipated to be completed by the end of March 2011. 

“We have taken our time in reviewing all of the available choices in the market. Cinedigm’s integration program allowed us to negotiate our own equipment deals, and provided us with the best opportunity to recoup our investment,” said Rick Starr II, VP/COO of Cinemaworld of FL, Inc.  “Cash flow was a major concern, and Cinedigm gave us many choices to meet our needs. We look forward to many years of partnership with them.”

With Cinedigm’s turnkey suite of digital cinema technologies, Cinemaworld will offer consumers all-new digital entertainment options.  From 3D movie extravaganzas to live sports programming and 3D theatrical concerts to event programming, Cinemaworld will deliver enhanced digital cinema entertainment well into the future.

“We are thrilled and proud that after extensive research and due diligence Cinemaworld selected Cinedigm as their digital cinema integrator partner,” said Chuck Goldwater, President, Cinedigm’s Media Services Group.  “We look forward to working with Rick and the Cinemaworld team to help them take full advantage of the operational and the programming applications made available by Cinedigm’s digital cinema platform.”

Since the beginning of digital conversions, Cinedigm has been the leader in digital cinema. In Phase 1, Cinedigm deployed 3724 screens at 348 sites for 18 exhibitors in the United States. In the current Phase 2, Cinedigm has signed contracts with 70 exhibitors to deploy 3,200 Screens.   Such theatres are fully networked, turnkey systems – simple and cost-efficient to operate. 

Digital cinema enables theatres to program high quality live and alternative content programming.  Recent releases by Cinedigm include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theatres across the country.

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema. It facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans.  Cinedigm is also the digital cinema integrator of choice for the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators in United States and Canada.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Cinemaworld of FL, Inc: Based in Vero Beach, FL, Cinemaworld of FL, Inc. operates 43 screens in Florida and Rhode Island. It is family owned. All of Cinemaworld's complexes feature stadium seating, wall-to-wall screens, and the latest available sight and sound technology. The mission of Cinemaworld of FL, Inc. is to enhance the communities we serve by presenting the very best in big-screen entertainment while providing a friendly, safe, and comfortable environment. Cinemaworld of FL, Inc Directory page
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