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# 1952 Eidophor

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Berlin and Las Vegas—Mar 23, 2011

MikroM to Unveil its Brand New 4K/2K IMB at CinemaCon 2011

MikroM, a leading provider of Media Block technology for Digital Cinema, is proud to unveil its new 4K/2K Integrated Media Block (IMB) for Series 2 projectors at CinemaCon2011.

The new product called MVC201 comprises state-of-the-art features including DCP playback of 4K/2K as well as 2D/3D content, 3D processing, subtitle rendering in 2D and 3D and a comprehensive Application Programming Interface (API) for control by external servers.

One main innovation is the Gigabit Ethernet connection to the MVC201, leading to maximum flexibility for the location of server and DCP storage in a multiplex, and serving as input for alternative 2D/3D live content. Another uniqueness is the capability to host a third-party SMS on a small daughter board, converting the IMB by software into an Integrated Media Server (IMS), with DCP storage optionally inside. Last but not least, a boxed version of the IMS will be available later for the obsolescence replacement of Media Blocks in Series 1 installations.

“With our 4K/2K IMB we have realized the highest level of integration that serves as a powerful hardware platform for our valuable OEM partners, allowing them to differentiate and to address today’s and future market requirements, just by software update,” said Holger Krahn, CEO of MikroM. “Due to its Gigabit Ethernet interface, the MVC201 perfectly supports the transition from a screen-attached to a centralized server architecture in a seamless manner, which finally will result in a significant reduction of complexity and in a simplification of daily operation in a cinema multiplex”, Dr. Wolfgang Ruppel, Senior Engineer, added. “The MVC201 makes use of newest field programmable hardware and embedded processors with best performance-per-price ratio, combining commercial-grade, reliable hardware with maximum flexibility through programming by software”, Michael Hagemeister, Head of Hardware Development, complemented.

MikroM will showcase its newest IMB platform in booth #303A at CinemaCon 2011 and in booth #C8742 at NAB 2011, both in fabulous Las Vegas. Furthermore, as a member of the Digital Cinema Open System Alliance (DCOSA, www.dcosa.org) MikroM is pleased to invite CinemaCon attendees to the 1st public DCOSA demo at CinemaCon 2011, taking place in Dolby Laboratories’ demo room (Milano 7) at Caesars Palace.
About MikroM GmbH: MikroM, based in Berlin, Germany, is an independent technology provider for digital cinema specialising in field-proven Secure Media Block technologies. MikroM´s JPEG2000/MPEG-2 PCI decoder board MVC200-DC was the first FPGA based 2K Media Block for digital cinema servers conforming to DCI specifications on the market and has been integrated into several digital cinema servers. MikroM´s MVC10x decoder family based on the self-developed MPEG-2 HD decoder ASIC HiPEG+ has been used since 2002 in several digital cinema applications worldwide. With more than 12 years of experience in the cinema environment, MikroM continues to develop and introduce most flexible and future-proof 2K/4K Media Block solutions for both Digital Cinema/EC servers and digital cinema projectors. Upcoming products include a 2K/4K Integrated Media Block for digital cinema projectors. MikroM GmbH Directory page
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